1 Advertising and Optimization Specialist Job in Suwanee, GA
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Publisher Services Inc. is Hiring an Advertising and Optimization Specialist Near Suwanee, GA
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 2 years of experience with advertising, PPC campaigns, preferably on the Amazon or other large channel platform.
- Familiarity with assisted automation software such as Scale Insights or Perpetua is highly advantageous, but not required.
- Strong analytical skills and proficiency in data analysis tools and methodologies. Experience with report generation, monitoring and reporting on KPIs.
- Excellent communication and collaboration skills.
- Understanding of Keyword Research, Optimization and current best practices.
- Campaign Management: Oversee end-to-end advertising campaigns on Amazon (1P/3P), encompassing campaign setup, keyword research, bid management, budget allocation, and ongoing performance tracking.
- Budget Forecasting: Create and manage advertising budgets, ensuring that funds are allocated efficiently across campaigns and that spending is always aligned with strategic objectives.
- Optimization Strategies: Develop and implement strategies to enhance campaign and product page performance. This includes refining targeting, bid adjustments, A/B testing, and optimizing product listings to enhance user experience and conversion rates.
- Enhanced Content Strategies: Collaborate with the business manager to innovate content strategies, going beyond traditional product descriptions. Employ storytelling, emphasize product advantages, and incorporate testimonials to produce content that stands out and converts.
- Data Analysis: Analyze advertising metrics to deduce trends and insights for improvement. Utilize this data for campaign optimization and to apprise publishers and internal stakeholders of the performance.
- Performance Reporting: Produce detailed performance reports for publishers, spotlighting key performance metrics, milestones achieved, and potential areas of enhancement.
- Collaboration: Work closely with the sales team to assimilate publisher objectives, and with the business manager to develop captivating content, images, and videos.
- Platform Expertise: Stay updated with Amazon's advertising platform changes, ensuring that our strategies always align with best practices and new features available.
- Learning & Development: Continuously upskill by attending industry seminars, webinars, and workshops to stay abreast of the latest trends and technologies in Amazon advertising.
Job Summary
Full Time
Wholesale
$75k-87k (estimate)
01/12/2024
05/05/2024
pubservinc.com
SUWANEE, GA
25 - 50
2000
DEAN BURNHAM
$10M - $50M
Wholesale
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About Publisher Services Inc.
Publisher Services Inc. (PSI) is a leading North American sales and fulfillment service organization, enabling greater sales for small to medium sized board game, toy, and book manufacturers. Our objective is to work with our manufactures to optimize their presence in the mass market, book trade, and specialty retail channels. We target real sales and optimum sell-through and don't simply chase large volumes, all while working with our publishers to accommodate their respective business models. As a full service, "turn-key" sales and fulfillment operation, PSI works as a sales force, in channe...l marketing consultant, warehouse facility, shipper, and collections agent- allowing manufactures to focus on product creation.
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