Company DescriptionPublicis Groupe: win in the platform world! MSL is part of Publicis Groupe, the world’s third largest communications group. What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world. And what makes us unique? A Connecting Compay, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of OneAbout MSLHolistic approach, strategy, boldness: did you feel the call? So MSL could be the right place to be.Global public relations and integrated communications partner, MSL provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. MSL is one network with many parts, dynamic but always connected.Click here to find more about us.Job DescriptionThe overall purpose of a PR Account Executive role is to act as a liaison between a client and the media or public to promote the client's brand, products, and services and reinforce or defense company's reputation. The role involves developing and executing PR strategies and tactics, creating and distributing press releases, building relationships with journalists and media outlets, monitoring media coverage and analyzing the effectiveness of PR campaigns.The PR Account Executive contributes to the company by helping to build and maintain a positive reputation for the agency. By generating media coverage and managing the client's reputation, the PR Account Executive can increase brand awareness, enhance client retention. They may also work closely with other departments within the organization, to ensure that PR efforts are aligned with overall business goals and objectives. Additionally, they may help to manage crises and provide guidance on how to respond to negative media coverage or public perceptions of the company.Overall, the PR Account Executive plays a critical role in shaping reputation of a company and helping it to achieve its strategic objectives. The overall goals expected from a PR Account Executive includes:1) Developing and executing public relations strategies and tactics that support the team's goals and objectives.2) Building positive relationships with key media outlets, journalists, and influencers to secure media coverage and increase the company's visibility.3) Creating compelling content, such as press releases or media pitches.4) Monitoring and valuating with a critic point of view media coverage results, to track progress and identify opportunities for improvement.5) Collaborating with other members of the team, as well as external partners, to ensure that PR efforts are integrated and aligned with broader organizational strategies.PR Account Executive plays a critical role in helping the team achieve its goals by developing and executing effective public relations strategies that build awareness, enhance reputation, and drive engagement. Interested? Keep reading...MSL is looking for a PR Account Executive for its Milan offices!QualificationsIf you have/are:Ability to work in a team and organisational skillsKnowledge of the publishing landscape and network of press contacts, online and offline and the knowledge of digital and social media platforms (Instagram, Facebook, Twitter, LinkedIn etc.) and the world of influencersPresentation skills: ability to present in front of the client in a fluent and convincing manner, grasping the salient points to be stressed with confidence Able to interact and liaise with other teams, having clear in mind how to invove them and when in the internal process (new business, strategies, ad hoc projects) and if you are able to understand strategies and ground it in ongoing activities and medium-long term projectsAbility to manage complex operational interventions on time and within budget, working by priorities and the ability to track KPIs being focused on reaching them, identifying actions to improve them Managing a small team (junior internship): priority management and work organisation Able to manage presentations/documents: from flow, to graphics, to creativity and if you are able to prepare standard training activities (e.g. Q&As for media training, Briefing Book) for the managers of the companies whose communications they followBeing a point of reference for the client from an operational and advisory point of viewBeing a point of reference for the internal team (junior and senior resources)Ability to manage problems relatively independently Be aware of the critical issues possibly linked to communication activities that will be developed (sensitivity to issue prevention)Be able to write statements when necessary (at least as a first draft)Budget management: be able to manage ad hoc projects following internal procedures correctlyBudget contribution: be able to contribute to the senior's budget through mark up, handling fee, extra activities proposal having clear in mind the SOW of their clients Newbusiness: ability to work in a team and have ownership of pieces of projects, from a creative and execution point of viewManaging external suppliers: be able to work with third parties in the success of the project, from a timing to the excution point of view If in your past experience you have already worked at least 2 years in the PR or Digital PR field, therefore with experience in the press office and influencer management.If you have these Technical Skills:Good knowledge of the English language (written and spoken)Office savvy (word, xcel, ppt) Use of tools for monitoring press reviews and the performance of influencersAnd then if you are/have:Constructive and positive attitudeCreativity skillsCuriosity A willingness to innovateSpirit of initiative and proactivity Problem solving Organisational skillsAccuracyFlexibilityWillingness to help seniors and colleagues Ability to bring a point of view within the teamInterpersonal skills inside and outside the agencyGood relationship and collaboration skills with other colleagues Self confidenceListening skillsCorrect perception of the self (strengths, weaknesses, role in the agency, hierarchies)Sense of belonging to the agency Active participation in agency initiatives and willingness to follow projects for the agencysend us your application! Additional InformationWe take care of our talents and their wellbeing:Future of Work: flexible entrance and smartworkingCorporate benefit: a platform dedicated to our people full of offers, discounts and moreLearning&Development: a tailored learning path, individual and needs based approach, always on!Corporate Wellness: free access to online training classes for your physical and psychological wellbeing