Arden Courts of Kenwood is hiring a Memory Care Advisor - Sales and Marketing Director!

The Memory Care Advisor or Sales and Marketing Director is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.

• Regularly and customarily spends majority of their time engaged in growing move-ins
• Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
• Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
• Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
• Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in

Move-in Process Responsibilities

Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness

Market Planning and Analysis

Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget

Promotion / PR / Advertising Responsibilities

• Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
• Maintains current data base and develops monthly topical communications to inquiry leads
• Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns

Customer Satisfaction

Models customer service principals throughout the building and promotes appreciation of our customers’ needs with every employee

Evaluated on :

• Total occupancy at / above budget
• Sales calls met / exceeded goal
• Conversion ratios met / exceeded goal
• Completes and submits required sales and marketing reports

Job Requirements

Education : College degree preferred

Skills : Familiarity with long-term care and / or health care services preferred

Experience : Sales experience, particularly in health care services, products, or pharmaceuticals preferred

The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent;

it should not be considered exhaustive.

ProMedica

Last updated : 2024-04-27