Description

Responsible for developing and implementing a marketing and sales program to ensure maximum occupancy and revenue levels for the Community. This person is a key member of each Community’s management team adhering to Company policy and procedures and upholding the Community’s mission, philosophy, values, and the Company’s vision, principles, and Hospitality Promises.

Requirements

1. Achieve maximum occupancy and revenue levels by keeping the community above budgeted monthly occupancy.

2. Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.

3. Work closely with the management team on developing, and implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic, and sales, which can include, but are not limited to:

· Community Events

· Educational Seminars

· Professional Networking

· Advertising

· Public Relations

4. Compile a weekly marketing report for delivery to Senior Management on inquiries, tours, move-ins, move-outs, and outreach for each week.

5. Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. 

All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.

6. Keep abreast of key market competitors’ strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.

7. Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.

8. Participate with the management team to assure the marketability of the Community including:

· Upkeep and attractiveness

· Resident/family communications

· Utilization of internal events for marketing

· Accountable for in-house marketing and sales training.

The Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice Hospitality in all interactions with residents, fellow employees, and guests:

· We greet you warmly, by name, and with a smile.

· We treat everyone with courteous respect.

· We anticipate your needs and act accordingly.

· We listen and respond enthusiastically and promptly.

· We hold ourselves and one another accountable.

· We make you feel important.

· We embrace and value our differences.

· We ask, “Is there anything else I can do for you?”

· We maintain high levels of professionalism, both in conduct and appearance, at all times.

· We pay attention to details.

Education Required:

• Bachelor’s degree with an emphasis in marketing/sales preferred

Experience:

Five years of experience in marketing and sales preferred.