You haven't searched anything yet.
Responsibilities
Develop and Implement Content Strategy: Create a comprehensive content marketing strategy that aligns with company objectives and marketing campaigns.
Oversee Content Creation: Manage the production of original content, including blog posts, whitepapers, case studies, videos, and infographics.
Execute Digital Campaigns: Plan and execute digital campaigns, including SEO/SEM, email marketing, LinkedIn Ads, and Google ads.
Analyze Campaign Performance: Use analytics tools to measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Generate Leads through Content: Create content strategies to attract a qualified audience and convert them into leads.
Team Management: Lead a team of content creators, designers, and external agencies.
Stay Updated on Market Trends: Keep abreast of the latest life sciences industry trends and customer challenges.
Collaborate with Other Departments: Work closely with sales, product, and services to generate new content ideas.
Qualifications
3-5 years of experience in a Content Marketing Manager, Digital Marketing Manager, or similar role.
Proven track record in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, etc.).
Experience in setting up and optimizing Google and LinkedIn Ad campaigns.
Excellent writing, editing, presentation, and communication skills.
Experience in the pharmaceutical, biotech, healthcare, or related industry is required.
Job Type: Full-time
Pay: $70,692.84 - $80,003.22 per year
Benefits:
Schedule:
Application Question(s):
Experience:
Ability to Commute:
Work Location: In person
Full Time
$117k-154k (estimate)
05/25/2024
05/31/2024
The job skills required for Content Marketing Manager include Digital Marketing, Content Marketing, Google Analytics, SEM, Email Marketing, KPI, etc. Having related job skills and expertise will give you an advantage when applying to be a Content Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Content Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Content Marketing Manager positions, which can be used as a reference in future career path planning. As a Content Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Content Marketing Manager. You can explore the career advancement for a Content Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Content Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Content Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Content Marketing Manager job description and responsibilities
They are responsible for the management of the creation and production of online and offline marketing content.
02/27/2022: Anchorage, AK
The person responsible for a brand’s content comes across various daily activities that challenge their decisiveness, accountability, and, when faced with a tight deadline, stress resistance.
03/11/2022: Stamford, CT
The job description of a typical product marketing manager entails leading the marketing team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later).
03/13/2022: Santa Fe, NM
Marketing managers also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points.
03/25/2022: Green Bay, WI
BMarketing managers directly contribute to the growth of the business.
03/27/2022: Boston, MA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Content Marketing Manager jobs
Not all content managers will physically produce and publish each piece of content.
01/11/2022: Des Moines, IA
Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers.
01/14/2022: Saint Paul, MN
Marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation.
02/06/2022: Killeen, TX
Content marketers can be successful without using fancy tools.
03/07/2022: Nashville, TN
Marketing managers provide cross-functional leadership.
03/28/2022: Portsmouth, OH
Step 3: View the best colleges and universities for Content Marketing Manager.