85 Digital Marketing Manager (CTV/Display/Audio) Jobs in Fort Lauderdale, FL
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Progrexion is Hiring a Digital Marketing Manager (CTV/Display/Audio) Near Fort Lauderdale, FL
Responsibilities
- Lead the ideation, prioritization, and execution of all Programmatic Display, CTV/OTT, and Streaming Audio campaigns.
- Set up, run, and continuously monitor all campaigns for maximum performance on KPI's, such as conversion rate, cost of acquisition, etc.
- Develop & recommend media tests, design measurement frameworks, gather & analyze data, arrive at conclusive insights and optimizations for media campaigns.
- Shape creative strategy via data-driven insights and feedback loops, partnering across the organization to systematically improve the performance of creative assets.
- Collaborate with the Creative team to produce creative assets and develop a roadmap that continually tests new assets and ideas.
- Effectively communicate media plans, channel performance, and test outcomes to relevant stakeholders.
- On the forefront of innovative new and emerging media and measurement solutions - continuously bringing new media insights and recommendations forward.
- Responsible for full campaign setup with each vendor, including contract approval process, media budget & invoice management, managing pixel implementation, defining target audiences, trafficking creative assets, manage creative flighting and testing schedules.
- 6 years of experience in a data-driven marketing role, managing performance media campaigns.
- Proven success planning and/or buying media at an agency or consumer brand (specifically CTV/OTT, Streaming Audio, and/or Display).
- Experience running ads through a DSP (Centro/Basis, The Trade Desk, StackAdapt, etc.).
- Strong understanding of tracking and view-through attribution of CTV and Display campaigns (experience with iSpot Unified Measurement and/or Google Campaign Manager 360 is a major plus).
- Knowledge and experience with other Offline channels such as Linear TV, OOH, Direct Mail and Radio not required, but a major plus.
- Ability to build a media plan while considering CPM, messaging, audience reach, and performance-based optimizations to yield the best results.
- Strong experience in leading A/B testing and analyzing performance to optimize media buy.
- Highly analytical, strategic, and strong attention to detail.
- Proficient in Microsoft Office, with particular expertise in MS Excel.
- Excellent written and verbal communication skills, with an ability to frame up succinct recommendations.
Job Summary
Full Time
$95k-125k (estimate)
05/19/2023
04/03/2024
progrexion.com
OKLAHOMA CITY, OK
500 - 1,000
2000
Private
BRITTANY NAPOLEON
$200M - $500M
Related Companies
About Progrexion
Progrexion is an Utah-based company that provides services such as credit repair, reporting and restoring to working professionals.
The job skills required for Digital Marketing Manager (CTV/Display/Audio) include Digital Marketing, Insight, Prioritization, KPI, Microsoft Office, Brand Awareness, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager (CTV/Display/Audio). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager (CTV/Display/Audio). Select any job title you are interested in and start to search job requirements.
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