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Pier Sixty Six
Fort Lauderdale, FL | Full Time
$101k-132k (estimate)
1 Week Ago
The Singing Machine Company
Fort Lauderdale, FL | Full Time
$101k-132k (estimate)
1 Week Ago
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Fort Lauderdale, FL | Full Time
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CPS GRAPHICS INC
Fort Lauderdale, FL | Full Time
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STILES
Fort Lauderdale, FL | Full Time
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2 Months Ago
Marketing Manager
The Singing Machine Company Fort Lauderdale, FL
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$101k-132k (estimate)
Full Time 1 Week Ago
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The Singing Machine Company is Hiring a Marketing Manager Near Fort Lauderdale, FL

Are you interested in an opportunity to be part of a worldwide leader in consumer karaoke products that offers amazing benefits, an employee friendly culture, a supportive work/life balance, and karaoke? (Of course theres karaoke!)The Singing Machine Company is looking for a Marketing professional that will take on the role of Marketing Manager and lead strategic planning and execution of Singing Machines marketing with brand management being a key focus. Our Marketing Manager will oversee and implement marketing objectives and policies for the entire Singing Machine brand, site merchandising across all internal and public facing platforms including our Company website, ecommerce page, and manage outside agencies. This position is based in Fort Lauderdale, FL, and reports to the CRO. The incumbent of this role will partner with our Product development and Customer Experience teams regarding the market research conducted and ensuring that our customers are aware of the JOYFUL experience they will have with our products. Essential Functions:
  • Develop and deploy social media strategies and content for online marketing initiatives.
  • Act as top brand ambassador responsible for building a strong and consistent brand through online and offline marketing channels.
  • Develops campaigns and strategies that focus on brand management, driving awareness, and boosting Singing Machines reputation and recognition to consumers and retailers.
  • Develops and deploys marketing strategies and campaigns to boost the brands direct-to-consumer initiatives. Partner with the Sales Team for the growth of our sales channels.
  • Partner with the Product Development team for brand management of new product lines.
  • Write copy and brand strategy documents.
  • Builds strategic relationships, partners with, and manages agencies and vendors.
  • Monitors and analyzes consumer behavior and the performance of marketing programs and adjusts strategies, campaigns, and materials accordingly.
  • Collaborates and attends trade shows, vendor events, as well as company sponsored promotional events.
  • Manage the development and dissemination of press releases, internal newsletters, and other communication materials.
  • Stay up to date with the latest trends and best practices in online marketing and measurement.
  • Develops and maintains departments budget.
  • Generate reports to be presented to Leadership team that map out effectiveness of various marketing campaigns.
Travel:10-20% local travel for events and content creation efforts.Approximately 10% travel for business meetings, trade shows, vendor events as needed.Minimum requirements:
  • Bachelors degree in Marketing or related field
  • 3 years experience in direct marketing in consumer products.
  • Proven experience as a Marketing/ Brand Manager or in a similar role, demonstrating knowledge and experience in deploying digital marketing techniques to generate awareness through effective content creation.
  • Proven success at managing PPC, SEO, email marketing, ABM, and social media programs.
  • Have clear, effective, and concise verbal and written communication skills.
  • Have strong initiative to work with limited supervision.
  • Effective organization skills and ability to multi-task.
  • A sense of aesthetics and a love for great copy and witty communication
  • Valid Drivers license and reliable mode of personal transportation.
  • Preferred experience in consumer electronics, toys, lifestyle, home goods, or related industries as well as experience in advertising, creative services, and public relations.
Salary range:
$85,000-$95,000 DOE
Benefits:Generous medical, dental, and vision insurance are all paid for employees. We also provide vacation, personal time, sick time, paid holidays, and floating holidays, 401(k) with an employer match, flexible spending accounts, tuition reimbursement, Aflac supplemental insurance, karaoke, and social events! The Singing Machine Company is an equal opportunity employer.

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Job Summary

JOB TYPE

Full Time

SALARY

$101k-132k (estimate)

POST DATE

05/03/2024

EXPIRATION DATE

05/20/2024

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

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The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.

12/13/2021: Lowell, MA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

12/20/2021: Virginia Beach, VA

Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

02/21/2022: Chicago, IL

Successful candidates will have a deep knowledge of experiential marketing and project management experience.

12/27/2021: Huntington, WV

A marketing manager needs leadership abilities and excellent project management skills to lead their team.

02/12/2022: Bergenfield, NJ

Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

01/02/2022: Moline, IL

Step 3: View the best colleges and universities for Marketing Manager.

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