Premier Roofing's vision is to be the most valuable residential roofing company in America with the best brand, strongest talent, and happiest customers in the industry.

The Director of Performance Marketing for Premier Roofing is part of a best-in-class marketing team, infusing expertise in lead generation, data analytics and omnichannel campaign execution. This role requires a creative and strategic mindset, excellent communication skills, and a passion for making data-driven decisions. As a key member of our team, the Marketing Director will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition and contribute to the overall growth of the organization.

What You'll Do:

• Strategic Marketing Leadership: Craft and implement a robust omnichannel marketing strategy that amplifies the brand and supports the company's growth objectives across all funnel stages.
• Agency/Partner Management: Maintain and guide the relationships with key providers, overseeing media performance, creative strategy and channel level direction.
• Manage Marketing Automation: Oversee initiatives aimed at enhancing customer engagement through high-converting, one-to-one messaging and optimized processes.
• Utilize Data-Driven Insights: Assess and optimize the impact of marketing strategies on customer acquisition, retention and business growth.
• Growth Initiative Execution: Play a crucial role in developing and executing company growth strategies, crafting clear external campaign plans.
• Reporting: Perform data analytics on marketing campaigns and report on results to the leadership team. Review weekly data to understand and refine target audience, creative, campaign performance and optimization. Develop and leverage partner dashboards to effectively communicate campaign performance to Sr. Leadership.
• Budget Management: Develop and oversee the marketing budget, ensuring resource efficiency and tracking ROI on marketing initiatives.

Who You Are:

• You embody resilience, ambition, and grit, with a relentless drive to achieve significant goals.
• Adept in a fast-paced, team-oriented environment, you thrive on challenges.
• Proficient in translating marketing efforts into bottom-line results and skilled in data analysis for performance enhancement.
• Possess a growth mindset, an urgency to act, and a continuous desire for improvement, coupled with a comprehensive understanding of both brand awareness and direct response/lead generation marketing.
• You are never satisfied with the status quo. You can easily see the big picture and have impactful ideas on how to optimize the team.

What You'll Need:

• 8-10 years of professional experience in omnichannel marketing and team management.
• Expertise in paid media, along with earned & owned channels with exceptional digital skills.
• Demonstrated experience in developing and executing comprehensive content strategies, particularly for high touch, high volume campaigns.
• Great communication skills with an ability to reprioritize and act decisively.
• Analytic mindset with the ability to tell a story with the data.

The Perks:

• $110,000.00 - $130,000.00 Yearly Salary
• Fun & supportive company culture!
• Health, Dental, and Vision Insurance
• Long term/Short term disability
• Unlimited Vacation Policy
• 401k
• Premier-provided apparel

Location: Denver, CO

Application deadline for this position: March 29, 2024

About Premier:

At Premier Roofing, we're not just a company - we're a family. We're driven by our passion for excellence, our commitment to superior craftsmanship, and our relentless pursuit of innovation in the roofing industry. With 18 years of experience and a reputation for exceeding customer expectations, we're setting new standards in the market.

Premier is one of the largest storm restoration roofing companies in the United States, with locally staffed branch locations in 10 states across the country. We have seen strong, steady growth since we started in 2005, completing more than 25,000 roofing projects for homeowners and multi-family communities. We understand that our growth and success are a direct result of the outstanding people who work for and with us.

To get a better sense of who we are, please check us out online at www.premier-roofing.com.