As an Associate Marketing Manager, you will work alongside our Marketing and Community Development teams to bring the Poshmark brand and our growing business to life across all marketing channels, including product marketing and social media. This role will focus on engaging and growing our current audience and developing impactful campaigns by working across a variety of social platforms, audiences, programs, and influencers.

The ideal Marketing Associate Manager…

• Is a strong marketer with a passion for community, content, secondhand fashion, and ecommerce 
• Is both creative and analytical, effectively translating analytics into clear insights and actionable recommendations
• Exhibits strong judgement, accountability, and drive
• Is social media savvy with a strong understanding of Australian consumers
• Keeps their finger on the pulse of popular culture and trends
• Is highly organised and able to balance multiple projects at once

Responsibilities:

• Execute our local marketing plan, across events, partnerships, social media, influencers, and product marketing including email, blog, and in app events.
• Collaborate with the Marketing and Community Development teams to create content that is educational and engaging, driving community growth and retention
• Build Poshmark awareness and drive user growth through influencer marketing
• Uncover customer insights and trends to help guide our integrated marketing strategy
• Tailor app programming and merchandising to local consumer tastes and trends
• Manage local social media accounts to deliver engaging content and build a socially connected community
• Tailor product programming and merchandising to local consumer tastes and trends
• Lead our Community Created Content program

6-Month Accomplishments:

• Own end-to-end execution and localisation of product marketing initiatives
• Infectious passion for our mission and desire to do what it takes to build our brand and community marketing in Australia
• Establish strong relationships with cross-functional partners, and key stakeholders
• Develop a deeper understanding of our product, brand, and community
• Lead our Community Content program
• Own channel and community management for the @poshmarkau Instagram account
• Build relationships with influencers in an authentic way and own the process of monthly campaigns

12 Month Accomplishments:

• Support execution of our local marketing plan, including PR, events, and partnerships
• Produce engaging content across Poshmark Australia including blog, product marketing, and email campaigns
• Develop reports that communicate key learnings, performance metrics, and recommendations
• Deliver a significant increase in follower growth and engagement on select social channels
• Own, execute, and launch successful social media campaigns
• Identify opportunities and propose strategies for all things marketing (in app, social, influencer, events, community etc)
• Use holistic understanding of our communications to make recommendations on how we can improve content and delivery

Requirements:

• 5 years of experience in a marketing/social media/tech role
• An understanding of Community based marketing
• Experience with ecommerce, preferably with online marketplaces, and solid understanding of Australian consumers
• Strong understanding of social media landscape, with substantial influencer or other relevant network in Australia
• Has strong communication skills and is both creative and analytical, with great attention to detail
• Proactive go-getter with strong collaboration and relationship-building skills
• Can think strategically about growth plans as well as the day-to-day
• Social media savvy with your finger on the pulse of what’s cool and trending
• Hustle and ability to navigate and execute through ambiguous situation
• Basic graphic design skills preferred i.e. Canva, Adobe Creative Suite a plus (Photoshop and Premiere Pro)