Product Marketing Strategist
Join us at Pop! Promos and be the driving force behind our product success story! Pop! Promos, Philadelphia 100 #1 and INC Magazine # 135 Fastest Growing Company is seeking a Product Marketing Strategist to join our team.

At Pop! Promos, we work in a fast-paced, strong team environment, and often celebrate milestones with after-hours events such as happy hours, bowling and other activities.

As a Product Marketing Strategist, you'll be at the forefront, shaping and steering the thrilling marketing journeys of our diverse range of products and lines. This role isn't just unique—it's your ticket to collaborate with our dynamic marketing, product development, and sales teams to unlock shared triumphs.

Your job? Craft a product strategy roadmap that inspires creativity and drives sales. Dive deep into market research, decode industry and retail trends, and lead the charge in crafting compelling marketing and sales communications. Your expertise will define our visual positioning, propelling us to stand out in the bustling marketplace.

Ready to embark on an exhilarating journey where your ideas spark innovation and fuel success? This isn't just a job—it's your chance to make a significant impact on the future of Pop! Promos and the industry at large. Join us and let's pave the way to unparalleled product greatness together!

This is a hybrid role (3 days in office, 2 days work from home per week). Our newly renovated office is in the Fishtown neighborhood of Philadelphia.

Responsibilities:

• Before a product launch
  • Researching competitors and retail trends to identify new product development opportunities- share those recommendations with Product Development team
  • Working with the appropriate internal teams to develop a launch strategy including marketing and sales outreach, product positioning and aesthetic considerations
  • Liaise with the Marketing Project Manager to ensure on-time delivery of launch assets and that all standards and requirements of the launch strategy are met
• During a product launch
  • Act as the product manager and own the product’s go-to-market strategy by ensuring that all messaging is accurate and presented in a way that speaks to our customers
  • Work with the Marketing Manager to direct the creation of content about the product, including videos, blog posts, presentations and photography
  • Manage and own the launch process (in Asana) for the marketing department
• After a product launch
  • Oversee customer response and implement changes based on any relevant feedback in the market or industry
  • Continue to monitor and provide suggestions on all aspects of customer facing communications in coordination with the marketing and sales teams throughout the life of the product or line
• Existing products
  • Review and make recommendations to help to position, communicate, and strengthen sales of existing products
  • Organize competitor research and confirm Pop!’s product positioning and pricing are competitive in the market
  • Monitor communications and help to provide strategic copy points to increase customer education and understanding of both our product line and unique positioning in the marketplace
  • Monitor and educate the team on the industry’s competitive landscape and how to increase Pop!’s standing through marketing our unique value proposition.
  • Be the top internal resource for the state of the industry, to include knowledge of competitors, product lines and trends.
• Effectively communicate with all departments and act as a liaison between teams to ensure smooth communication, updates and education on all products 

Requirements:

• BS/BA degree in Marketing or related field
• 5 years in a Marketing role, with a product marketing focus
• Previous experience in researching and building a go-to-market strategy based on design trends, consumer market demand, and competitive landscape.
• Passionate about retail trends, designs, and visual marketing as a result of previous experience in apparel, fashion, consumer goods or accessories.
• Highly organized with solid project management skills
• Strong analytical skills and spreadsheet savvy
• Comfortable making important decisions in a fast-paced environment
• Excellent written communication and writing skill; ability to present to groups of team members
• An ability to work under tight deadlines