Planet DDS is a dynamic and rapidly growing dental software company, serving over 13,000 practices across the United States with over 118,000 users. The company delivers a complete platform of cloud-based SaaS solutions for dental practices, including Denticon Practice Management, Apteryx Imaging, Cloud 9 Ortho Practice Management, and Legwork Patient Relationship Management. Planet DDS is committed to creating value for its dental practice clients by solving the most urgent challenges facing today’s dental practices. 
As a Growth Manager focused on current client upsell and cross-sell, you will play a crucial role in driving the expansion and success of our company by implementing strategies that lead to sustained growth and enhanced brand awareness. You will collaborate with cross-functional teams to identify opportunities, execute initiatives, and analyze results to optimize our growth efforts. This role requires a deep understanding of marketing, data analysis, and customer behavior to make informed decisions that positively impact our business metrics.
This is a hybrid role working 2x per week in one of our office locations (Irvine, CA | Phoenix, AZ | Atlanta, GA | Akron, OH)
JOB DUTIES
Strategy Development: Develop and execute comprehensive growth strategies that align with the company's goals and objectives. Identify key areas for growth, such as customer segments, and product offerings.
Customer Acquisition: Drive customer acquisition through various channels, such as email, in-app, digital marketing, partnerships, content marketing, and social media. Optimize campaigns to grow existing customer accounts.
Data Analysis: Utilize data analytics to measure the effectiveness of growth initiatives. Monitor key performance indicators (KPIs) and conduct in-depth analysis to identify trends, opportunities, and areas for improvement.
A/B Testing: Plan and execute A/B tests to optimize website, login pages, app, and campaign performance. Use data-driven insights to make iterative improvements to conversion rates and user experience.
User Lifecycle Management: Develop strategies to engage, retain, and grow existing customers. Implement techniques such as email marketing, personalized recommendations, and loyalty programs to enhance customer lifetime value.
Product Optimization: Collaborate with product teams to identify opportunities for product improvements that align with customer needs and preferences. Ensure that the product experience supports growth objectives.
Cross-Functional Collaboration: Work closely with marketing, sales, product, design, and engineering teams to align growth strategies and ensure seamless execution of initiatives.
Market Research: Conduct market research to understand industry trends, competitive landscape, and customer preferences. Use insights to shape growth strategies and tactics.
Experimentation: Develop and manage a culture of experimentation by proposing and implementing innovative ideas to test and validate hypotheses.
Reporting and Communication: Regularly report on growth metrics, initiatives, and progress to stakeholders and leadership. Communicate insights and recommendations effectively to drive informed decisions.
 
Skills and Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field. Master's degree is a plus.
• Proven experience (5 years) in a growth-focused role, preferably in a tech startup or high-growth environment.
• Strong copy-writing skills to write attention grabbing email and social campaigns
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Hotjar, or similar.
• Knowledge of A/B testing methodologies and experience conducting experiments to optimize performance.
• Solid understanding of digital marketing, including SEO, SEM, content marketing, and social media.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Creative problem-solving abilities and a passion for staying updated with industry trends.
• Experience with customer segmentation, targeting, and personalized marketing approaches.
• Familiarity with CRM systems (Marketo, Salesforce, or similar), marketing automation tools, and customer journey mapping.

PLANET DDS CORE IDEOLOGY

Why are we here?

Unleashing dentists and their staff to focus on patient care.

Where are we headed?

In the next 5 years, Planet DDS will remain the leading provider of cloud-based technology solutions in North America, expanding to serve more than 25,000 dental practices.

How do we get there?

To encourage measurable progress toward our vision and make the best decisions on behalf of employees and customers, we adopted a set of common values:

Collaborative – Working independently and across teams, we create scalable solutions to enable company growth

Empathetic – We are educated on the experience of our customers and feel vested in their success

Accountable – We feel ownership for the quality of our work and take pride in the positive outcomes

Trustworthy – We operate with integrity and honest, making promises we know that we can keep

Ambitious – We are driven by our ability to make a long-term, positive impact on the lives of dental market leaders

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