Job Title: Marketing Analyst
Location: Basking Ridge, NJ 07920 / New York, NY 10007 (Hybrid - 2x/week in office, Tues/Weds, but it may shift occasionally based on business needs)
As a Contractor on the Marketing Activation team, candidate’s responsibilities will include:

• Ownership of end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives.
• Decide final components to deliver against brief in partnership with Consumer Integrated Marketing.
• Commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy.
• Tracking performance and asserting recommendations for marketing plan enhancements to help meet business targets.

Specifically, on the Consumer Home Marketing Activation team, in this role, candidate will need to:

• Develop and own the strategic narrative on a number of key initiatives to drive demand for Client’s Consumer Home category.
• Understand the nuances of key customer segments and home competition within key DMAs.
• Monitor and remain accountable to key KPIs (e.g. ,business results, in-market performance, brand health metrics).
• Partner with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle.
• Specific support may be leveraged for our mobile home platforms, as well as for key segments and initiatives spanning the fullHome portfolio

Client is looking for:

• Candidates are curious about what people need and want.
• Candidates enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

Candidate will need to have:

• Bachelor’s degree in Marketing, Business, or Market Research or four or more years of relevant work experience.
• Six or more years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans.
• The ability to balance multiple priorities and meet deadlines in a dynamic environment.
• The ability to translate market knowledge and strategy into compelling stories and tools for the business teams.
• Skill in analyzing what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
• Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders.

Even better if you have one or more of the following:

• Master’s degree.
• Digital experience of trends and key business drivers.
• Skill in designing custom research approaches to gain broader or deeper consumer and market insights.

Note:

• In this hybrid role, candidate will have a defined work location that includes work from home and assigned office days set by your manager in either the NYC or Basking Ridge, NJ locations.
• Second location is an option for in-office days: 140 West Street, NYC Average of 2x/week in office.
• Regularly scheduled days are Tues/Weds, but it may shift occasionally based on business needs.

Pay Range: $50 - $55
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.