Description

Pinnacle Promotions (www.pinnaclepromotions.com) is an award-winning promotional marketing agency with expertise in ideation, sourcing, and production of branded merchandise. We have been helping the world's most recognized brands for 20 years Make the Right Impression™ by selecting quality promotional products, ensuring that they are flawlessly customized and delivered on time through our proprietary online solutions. Pinnacle’s emphasis on its core values and employee development has led to being named a 2023 (and 7-time) “Best Places to Work” by Counselor Magazine, The Atlanta Journal-Constitution, PPB Magazine and one of Inc 5000’s fastest growing promotional marketing companies.

Department: eCommerce

Reports to: President

Position Summary

As a member of the leadership team, the Director of eCommerce plays both a strategic and tactical role in managing and driving the company’s eCommerce channel. As the Director of eCommerce, you will be responsible for managing all aspects of the company’s online business to drive traffic, oversee the sales team, optimize revenue and profitability, and ensure that performance targets and KPIs are met. This includes strategizing, planning, developing, and executing content plans, overseeing promotional materials and campaigns, and monitoring sales team performance, analytics, website traffic, and product performance. 

Major Responsibilities

• Lead and inspire a dedicated multi-tier team including sales, marketing, and merchandising personnel; providing guidance, support, and performance evaluations to ensure sales targets and KPIs are being met or exceeded
• Develop and execute strategies to maximize revenue and profitability through effective pricing, promotions, and sales initiatives
• Lead and manage the sales team, providing guidance, coaching, and support to maximize performance.
• Oversee all aspects of website marketing, including SEO, PPC, email marketing, and content marketing. Utilize analytic tools to monitor website performance, user behavior, and customer insights for data-driven decision-making
• Develop and implement strategies to increase website traffic, using various channels such as organic search, paid advertising, social media, and affiliate marketing.
• Implement growth strategies for demand generation and revenue marketing to drive lead generation from contact to close
• Manage the online catalog and product listings, ensuring effective merchandising, categorization, and organization, Optimize product presentation, descriptions, and imagery to enhance user experience
• Develop and manage pricing strategies to maintain competitiveness, drive sales, and maximize profitability while adhering to company objectives
• Continuously analyze user behavior and website performance to identify and implement strategies to improve conversion rates and the overall user experience

• Job Requirements
• Bachelor's Degree required
• 5-8 years of experience as a Director of Sales, Ecommerce, or similar role
• Experience developing and executing successful branding and sales strategies
• Strong leadership and team management skills
• Excellent communication and collaboration skills
• Strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced environment.
• Highly developed time management, project management, process planning, and organization skills.
• Excellent analytical skills with the ability to to interpret data and draw actionable insights
• Proficiency in Microsoft Suite, Google Suite, Salesforce, Order Management software experience a plus

Compensation

• Fun, progressive work space and culture
• Competitive salary package
• Health, dental and vision benefits
• Generous paid time off program
• Supplementary Short Term and Long Term Disability
• Paid holidays
• Simple IRA

This is an excellent opportunity to work for a fast-growing, highly professional organization. Seeking local candidates only. No phone calls or faxes accepted. Qualified candidates will be contacted if selected based on meeting the job and experience requirements.