Pine Hill is a creative and innovative team of craftsmen and business leaders with a passion to move our customers and their businesses forward through custom manufacturing, wholesale, and retail processes. Telling our story well, enhancing brand visibility, and aligning market strategies with business objectives is a crucial part of our strategic execution, which is why we are seeking a Marketing Assistant to collaborate with and support the work of Pine Hill’s Director of Sales & Marketing. Pine Hill’s ideal Marketing Assistant will be flexible, detail-oriented, and execution-minded; a disciplined hard worker with just the right touch of creativity and panache. The Marketing Assistant’s work may include campaign management, social media strategy and implementation, graphic design, analytics reporting, and event support. If you are a leader who enjoys taking the initiative and is passionate for telling a company’s story well, we encourage you to apply.

To Apply:

Please submit resume & one of the below assignments to this job posting. (Role description is available upon request)

Social Media Strategy Proposal

Propose a social media strategy for Pine Hill Trailers to increase brand awareness and engagement.

Your proposal should include:

• Analysis of current social media presence, audience demographics, and brand mentions.
• A one-month content calendar outlining topics, formats, and posting frequency across Pine Hill’s social media platforms.
• Strategies for fostering community engagement, leveraging user-generated content, and managing online reputation.
• Specific goals and KPIs for measuring the success of the proposed strategy.

Mini Market Research and Penetration Strategy

Evaluate the potential of entering the boat trailer market for Pine Hill Trailers and develop a basic strategy for market penetration.

• Provide a brief overview of the current state of the boat trailer market.
• Identify the top five competitors in the boat trailer market within a 100-mile radius, analyzing their offerings, brand positioning, and strengths/weaknesses compared with Pine Hill.
• Profile the target customers for boat trailers and provide a brief analysis.
• Develop a basic marketing and promotion strategy tailored to the target market.
• Utilizing the information you gathered, outline the steps for entering the boat trailer market, considerations for monitoring progress, and strategies for adjusting based on market feedback and performance metrics.