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PESI
Eau Claire, WI | Full Time
$62k-77k (estimate)
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PESI
Eau Claire, WI | Full Time
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Digital Marketing Strategist – Email Marketing (remote or in office)
PESI Eau Claire, WI
$62k-77k (estimate)
Full Time | Durable Manufacturing 0 Months Ago
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PESI is Hiring a Remote Digital Marketing Strategist – Email Marketing (remote or in office)

What we do:
At PESI we reach millions of professionals daily, offering them advanced training so that they can help others to achieve hope and healing. Our work has a deeper purpose; one that contributes to improving the quality of life of others. Our mission is to connect knowledge with need; we help clinicians, in the mental health and healthcare fields, throughout the world expand their knowledge through delivering innovative and cutting-edge training that helps them to improve the outcomes of their clients’ lives.

How we do it:
  • Our People Create our Success – we listen and strive to meet or exceed the expectations of our customers, associates and vendors
  • Go Direct & Assume Competence - we expect open, honest and ethical relationships both internally and externally
  • Be an Entrepreneur – our associates view their area as if it were their own business, and make decisions accordingly
  • Innovation & Creativity - Continuous improvement and falling forward is what facilitates our ability to meet our mission of connecting knowledge with need

Overview of the Digital Marketing Team:
The digital marketing team uses strong direct response copywriting and cutting-edge technology solutions to promote PESI’s trainings around the globe. This is a business-minded team of experienced digital marketers with whom you will grow and expand your knowledge by collaboration and innovation.

What you will be doing:
  • Create offers and campaigns that our target audiences can’t refuse
  • Write compelling emails that powerfully position our world-class trainings
  • Set up, deploy and manage email campaigns, workflows and sequences, including template designs, top of funnel landing pages and forms, calls-to-action etc. within our HubSpot marketing platform
  • Test new strategies to build audiences, increase engagement and boost reach
  • Measure, analyze, and report on email campaign performance to make strategic, data-driven decisions
  • Collaborate with business development, marketing and operations teams to launch new training events and products

Requirements:
  • College Degree in Marketing, Business, Journalism or related field and/or relevant experience
  • Proficiency in email marketing (HubSpot preferred)
  • Motivation to quickly learn new technology and be looking for innovative ways to optimize digital marketing efforts
  • Strong organizational capabilities and ability to manage multiple projects simultaneously while meeting time-critical deadlines
  • Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes in a fast-paced work environment
  • Microsoft Office suite proficiency, especially Microsoft Excel and Teams.

What would thrill us:
  • Experience in the mental health, healthcare or wellness space
  • Proficiency in HubSpot Marketing and Sales Hub - HubSpot Certifications (PLUS)
  • Experience with Google Analytics or other web analytics service
  • Beginner to intermediate HTML experience with the ability to code and debug emails and webpages using an HTML editor, i.e. Dreamweaver.

What else you should know about us:
We are an organization that loves to play the game of business and we are unapologetically driven and dedicated to creating world-class educational solutions for our customers. By doing so, we get to help people around the world find comfort and healing.
This position is full time, 40 hours per week (Monday-Friday). Our headquarters are in Eau Claire, Wisconsin, with employees both nationally and internationally. Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.

Equal Employment Opportunity
PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.
Share this job posting with your friends. https://www.pesi.com/careers/6461/digital-marketing-strategist-email-marketing-remote

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$62k-77k (estimate)

POST DATE

05/03/2023

EXPIRATION DATE

05/10/2024

WEBSITE

pesi.net

HEADQUARTERS

Solon, OH

SIZE

<25

INDUSTRY

Durable Manufacturing

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