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PESI is Hiring a Remote Digital Marketing Strategist – Email Marketing (remote or in office)
What we do:
At PESI we reach millions of professionals daily, offering them advanced training so that they can help others to achieve hope and healing. Our work has a deeper purpose; one that contributes to improving the quality of life of others. Our mission is to connect knowledge with need; we help clinicians, in the mental health and healthcare fields, throughout the world expand their knowledge through delivering innovative and cutting-edge training that helps them to improve the outcomes of their clients’ lives.
How we do it:
Our People Create our Success – we listen and strive to meet or exceed the expectations of our customers, associates and vendors
Go Direct & Assume Competence - we expect open, honest and ethical relationships both internally and externally
Be an Entrepreneur – our associates view their area as if it were their own business, and make decisions accordingly
Innovation & Creativity - Continuous improvement and falling forward is what facilitates our ability to meet our mission of connecting knowledge with need
Overview of the Digital Marketing Team:
The digital marketing team uses strong direct response copywriting and cutting-edge technology solutions to promote PESI’s trainings around the globe. This is a business-minded team of experienced digital marketers with whom you will grow and expand your knowledge by collaboration and innovation.
What you will be doing:
Create offers and campaigns that our target audiences can’t refuse
Write compelling emails that powerfully position our world-class trainings
Set up, deploy and manage email campaigns, workflows and sequences, including template designs, top of funnel landing pages and forms, calls-to-action etc. within our HubSpot marketing platform
Test new strategies to build audiences, increase engagement and boost reach
Measure, analyze, and report on email campaign performance to make strategic, data-driven decisions
Collaborate with business development, marketing and operations teams to launch new training events and products
Requirements:
College Degree in Marketing, Business, Journalism or related field and/or relevant experience
Proficiency in email marketing (HubSpot preferred)
Motivation to quickly learn new technology and be looking for innovative ways to optimize digital marketing efforts
Strong organizational capabilities and ability to manage multiple projects simultaneously while meeting time-critical deadlines
Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes in a fast-paced work environment
Microsoft Office suite proficiency, especially Microsoft Excel and Teams.
What would thrill us:
Experience in the mental health, healthcare or wellness space
Proficiency in HubSpot Marketing and Sales Hub - HubSpot Certifications (PLUS)
Experience with Google Analytics or other web analytics service
Beginner to intermediate HTML experience with the ability to code and debug emails and webpages using an HTML editor, i.e. Dreamweaver.
What else you should know about us:
We are an organization that loves to play the game of business and we are unapologetically driven and dedicated to creating world-class educational solutions for our customers. By doing so, we get to help people around the world find comfort and healing.
This position is full time, 40 hours per week (Monday-Friday). Our headquarters are in Eau Claire, Wisconsin, with employees both nationally and internationally. Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.
Equal Employment Opportunity
PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.
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