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Position Title:
Manager, Multiplatform ProductionDepartment:
Multiplatform Marketing & ContentCorporate Area:
Digital & MarketingStatus:
Regular, Full time ExemptManager Title:
Director, Discovery & ProductionPosition Overview:
PBS takes a multiplatform approach to content development, distribution, and marketing.Essential duties will include, but not be limited to:
Manage the full life cycle of assigned programs, from asset-gathering and acceptance to build-out, promotion, evergreening and maintenance of shows on PBS platforms. In addition, this work includes updating show pages across all platforms for rebroadcasts, and assisting with custom website builds.
Create original written and multimedia content for PBS shows, producing engaging digital-exclusive material (utilizing producer-provided source material, Adobe Creative Suite tools and more). This includes original blog posts, episode recaps, GIFs, factoids, quizzes, timelines, film viewing kits, and more.
Collaborate on multimedia production content for direct-to-PBS programs within the PBS Articles platform, working closely with colleagues within the Multiplatform Production team and across other Content Marketing teams to identify opportunities for show support. Write original articles, source and produce article content and interactives surrounding program material and other marketing initiatives.
Support Multiplatform Production team in developing strategic partnerships for creative across direct-to-PBS programs, companion websites, the PBS app, PBS Articles and YouTube, assisting with partner relationships and creative execution
Collaborate closely with Audience Engagement, Brand Strategy, Programming and program/station producers to copy edit and modify program copy to strengthen and drive PBS brand voice across digital platforms. Work with the Multiplatform Production team to ensure all editorial content supports SEO goals and best practices.
Support the Multiplatform Production Team with video segmentation strategy to increase viewership and engagement with PBS content created for YouTube.
Manage direct day-to-day operations to support PBS Multiplatform Marketing & Content objectives for tune-in and streaming across the PBS Passport library.
Maintain a thorough understanding of the PBS digital publishing process and tools and use this to inform production timelines.
Collaborate with internal staff and external producers to ensure that websites and digital video follow PBS production requirements, including technical and editorial standards.
Collaborate with the Multiplatform Production team's SEO manager to ensure multiplatform content follows best practices for search optimization.
Make recommendations on changes in internal processes; update specs documentation as technical requirements change.
Collaborate with PBS Business Intelligence Group to track and analyze website and online video traffic across complex, cross-functional projects.
Digital and social-first content experience is a plus.
Perform other duties as assigned.
Requirements for success:
Bachelor's degree in communications, media, or related field. An equivalent combination of education and experience in digital content production and project management may be considered
2 years' experience in digital publishing or media production; with experience in content strategy, content creation, interactive media production, mobile web, and/or interactive media development
Experience working on cross-functional teams including creative, technical, business affairs and marketing staff
Experience with making autonomous editorial decisions
Project management experience on complex, cross-functional projects
Digital media experience preferred
Excellent communications skills, both verbal and written
Ability to collaborate across teams and with all levels of staff
Ability to plan, prioritize, organize and execute overlapping assignments
PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.
PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with DisabilitiesFull Time
IT Outsourcing & Consulting
$100k-128k (estimate)
05/24/2024
07/23/2024
pbsgroup.org
HERMITAGE, PA
100 - 200
Private
THOMAS CARPENTER
$10M - $50M
IT Outsourcing & Consulting