About the Role:

As Pathward’s Director of Revenue Marketing, you build scalable programs that drive maximum awareness and impact the sales pipeline and revenue growth. You expertly identify key priorities and develop a plan to quickly establish key practices and implement programs, while demonstrating Revenue Marketing’s value to Pathward through strong partnership and performance.

What You Will Do:

• Creates a revenue marketing strategy aligned with overall marketing and business strategies.
• Provides cross-functional leadership to drive sales pipeline and revenue-generating discussions and identify the priorities, challenges, and opportunities that Marketing can address throughout the sales funnel and buyer’s journey.
• Incorporates current revenue marketing best practices and techniques to develop ongoing initiatives as well as targeted short-term campaigns as market conditions and opportunities dictate.
• Manages the development and activation of all revenue marketing programs.
• Works with our external demand marketing agency, the Content and Brand Marketing, Product Marketing, and Sales teams to develop and promote awareness, acquisition, retention, and cross-sell campaigns.
• Develops, executes, and optimizes generation efforts including email marketing, account-based marketing (ABM), and paid efforts such as PPC, paid social media and advertising.
• Develops and executes integrated programs that drive revenue growth and funnel efficiency; enhance prospect experiences; and increase the marketing database and overall pipeline.
• Establishes a set of efficient, repeatable cross-functional campaign processes to enable teams to work smarter and more strategically.
• Communicates effectively across the marketing organization, sharing program updates, campaign calendar expected outcomes, timelines, and processes.
• Manages the related budget and spending allocated to Revenue Marketing effectively.
• Collaborates with Sales and Marketing teams to improve lead quality, conversion rates, and overall funnel efficiency.
• Other duties as assigned.

What You Will Need:

• Bachelor's degree or equivalent education and work experience in business, marketing, or another relevant field; MBA a plus
• 8 years of Marketing experience including B2B revenue marketing or demand generation (Payments, Banking or Financial Services industries preferred) delivering results; some B2C marketing is a plus
• Solid experience working with CRM (Salesforce), ABM, analytics, BI tools, project management and marketing automation (Marketo)
• Strong written and verbal communication skills
• Analytical mindset
• Leadership
• Collaborative

The responsibilities listed above are not all inclusive and may be changed at any time.

Salary range: $99,501.91 – $183,764.31

The salary range reflects the minimum and maximum target for a new hire in this role. Individual pay within the range will be determined by multiple factors which can include but are not limited to a candidate’s experience, qualifications, skills, and location. Your recruiter can share more about the specific salary for your location during the hiring process. Ranges may be modified in the future.
This role is also eligible for an annual performance-based incentive opportunity. Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.

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