TPWD MISSION

To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.
PLEASE NOTE:

All applications must contain complete job histories, which includes job title, dates of employment (month/year) and hours worked per week, name of employer, supervisor's name and phone number and a description of duties performed.

Job history and volunteer experience should be listed in the work history section of the application to receive credit towards meeting the minimum requirements. Part-time experience credit is prorated based on the duration and hours worked per week. Please indicate hours worked for part-time/temporary/seasonal experience. If this information is not submitted, your application will be considered incomplete.

Applications with “See attached" or "See resume" will not be accepted in lieu of a completed application. Omission of data can be the basis for disqualification; you may state ‘unknown’ for any incomplete fields. If education is used to meet the minimum requirements of the job posting, a copy of a college transcript(s) issued from the registrar must be provided if you are selected for an interview.

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APPLICATIONS SUBMITTED THROUGH WORK IN TEXAS: Work In Texas (WIT) applicants must complete the supplemental questions to be considered for the posting. To complete the supplemental questions, go to CAPPS Recruit to register or login. CAPPS Recruit, https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en
MILITARY OCCUPATIONAL SPECIALTY CODES:

• More information on military occupational specialty codes can be found below:

https://www.onetonline.org/crosswalk/MOC/ https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MilitaryCrosswalkGuide.pdf

MILITARY EMPLOYMENT PREFERENCE: If you choose to claim military employment preference as outlined by the State of Texas, you must complete the Military Employment Preference Survey and attach this form and required documentation referenced on this form at the time your application is submitted. If you have questions regarding this requirement, please visit our Military Employment Reference page at https://tpwd.texas.gov/jobs/veterans/

Required forms that will need to be attached with application for Military Employment Preference:

Documentation must be attached to the application before military preference can be granted.
BENEFITS:

Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, telework, staggered work hours, Employee Assistance Program and a Return to Work Program. For new employees or rehires, health insurance is available the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.
HIRING CONTACT: Janis Johnson, (512) 389-8670

PHYSICAL WORK ADDRESS: TPWD Headquarters, 4200 Smith School Rd., Austin, TX 78744

GENERAL DESCRIPTION:

Performs moderately complex (journey-level) marketing work. Under the direction of the Communications Supervisor, this position is responsible for assisting in the implementation of complex, integrated and multicultural marketing campaigns and communication efforts for various Texas Parks and Wildlife Department (TPWD) products, programs, and initiatives. Coordinates and manages various assigned projects, working closely with staff in fisheries, wildlife, or state parks divisions. Responsible for tracking results and helping to evaluate results, along with ensuring projects run on-time and on-budget. Coordinates estimates, timelines, and creative material with external advertisement agencies on primary revenue-generating campaigns. Works closely with TPWD’s interactive/creative services group on internal communication deliverables, such as web content and landing pages, print materials, and graphics. Provides tactical support on marketing key awareness and outreach campaigns and assists with the development of marketing plans and business plans. Works under general supervision, with limited latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.

MINIMUM QUALIFICATIONS:

Education:

Graduation from an accredited college or university with a Bachelor’s degree.

Experience:

Two years professional experience in marketing-related work, such as advertising account management or brand management.

Licensure:

If driving is required, applicant must possess a valid class “C” Texas driver’s license;

ACCEPTABLE SUBSTITUTIONS:

Education:

One additional year of the required experience may substitute for 30 semester hours of the required education, with a maximum substitution of 60 semester hours (i.e., two years).

PREFERRED QUALIFICATIONS:

Education:

Graduation from an accredited college or university with a Bachelor’s degree in Business Administration, Marketing, Communications, or closely related field;

Graduation from an accredited college or university with a grade point average (GPA) of 3.5 or higher.

Experience:

Five years working in a marketing department or as an account manager for an advertisement agency;

Experience in project management;

Experience in copywriting for email, social media, online, and print;

Experience in developing and overseeing promotional partnerships;

Experience in developing online advertising and tracking and analyzing results;

Experience in Google Analytics;

Experience using Facebook Manager.

Language:

Bilingual in English and Spanish.

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of advanced marketing principles and practices to meet stated goals, including increasing awareness, purchase, and repeat usage of products and services;

Knowledge of direct marketing practices;

Knowledge of brand management practices;

Knowledge of data analysis;

Knowledge of sales promotion and merchandising;

Knowledge of advertising and social media strategy and tactics;

Knowledge of media planning;

Knowledge of the outdoor recreation or travel industry;

Knowledge of quantitative and qualitative consumer research;

Skill in using MS Teams, Word, Excel, PowerPoint, and Microsoft Outlook;

Skill in verbal and written communication;

Skill in developing, implementing, and evaluating innovative marketing plans to meet objectives within budget and timing parameters;

Skill in project management;

Skill in budget preparation, justification and monitoring;

Skill in developing promotions

Skill in developing and fulfilling sponsorship proposals

Skill in writing advertising and promotional copy, including developing program names, slogans, and copy for online, print, direct mail, social media, text, and for promotional web pages;

Skill in working with success metric tools such as Google Analytics, Facebook Manager, and media reports to determine results of campaigns;

Skill in summarizing and documenting meetings to relevant personnel;

Skill in compiling research and other marketing related information;

Skill in providing quality customer service in a courteous and professional manner;

Ability to work independently with little supervision;

Ability to problem-solve;

Ability to manage multiple projects;

Ability to give direction and work effectively with ad agencies and internal creative staff;

Ability to make sound recommendations and judgments under pressure;

Ability to anticipate potential issues and know when to seek input from supervisors;

Ability to work effectively with colleagues and vendors;

Ability to work as a member of a team;

Ability to collaborate with team members to accomplish shared goals;

Ability to communicate effectively, both verbally and in writing;

Ability to maintain confidentiality;

Ability to make effective and persuasive presentations to outside organizations and to upper management;

Ability to conduct work activities in accordance with TPWD safety program.

WORKING CONDITIONS:

Required to work 40 hours per week Monday through Friday; alternative work schedule may be available;

This position is suitable to telework two days per week and the candidate may be allowed to telework with supervisor approval;

Required to work overtime as necessary;

Required to travel 5% with possible overnight stays;

Must conform to TPWD dress and grooming standards, work rules, and safety Procedures;

May be required to operate a State vehicle;

Non-smoking environment in State buildings and vehicles.

TPWD IS AN EQUAL OPPORTUNITY EMPLOYER