We are seeking a seasoned and insightful people leader to build and lead our Market Intelligence function. In this strategic role, that will lead a small team, you will be responsible for developing a comprehensive understanding of our target markets, identifying and analyzing customer segments, and translating insights into actionable strategies and deliverables that drive marketing, sales, and product development efforts.

Key Responsibilities:

• Lead market research initiatives for the company: Design and execute qualitative and quantitative research studies to understand market dynamics, customer needs, competitor landscapes, and industry trends
• Develop and refine customer segmentation frameworks across multiple products and personas: Identify, analyze, and prioritize customer segments based on firmographics, technographics, and behavioral data
• Democratize insights - Maintain a repository of research reports, industry reports and news, customer and partner feedback so it is discoverable and usable by Marketing, Sales and Product. Synthesize and distill research data and feedback from multiple sources, and proactively share with teams via regular read-outs, research recaps, lunch-and-learns, etc
• Build and maintain a robust competitive insights program, including keeping a pulse on the latest news with key competitors, delivering win-loss intelligence, and articulating product differentiators
• Lead competitor analysis: Conduct in-depth research and analysis of key competitors, including their products, pricing, marketing strategies, and sales tactics
• Monitor competitor activity and emerging threats: Proactively identify new entrants, product innovations, and market shifts that could impact your competitive landscape
• Benchmark our performance against competitors: Analyze market share, customer acquisition costs, and other key metrics to identify areas for improvement
• Translate market insights into actionable strategies: Recommend and implement data-driven strategies for marketing campaigns, sales messaging and enablement, and product development based on segment-specific needs and opportunities
• Support product development: Provide insights into market trends and competitor offerings and customer needs to inform and shape product lifecycle decisioning 
• Build and manage a high-performing team: Recruit, develop, and lead a small team that collaborates and informs cross-functional teams: Partner closely with marketing, sales, product, and other departments to ensure alignment and effective utilization of market intelligence

Basic Qualifications:

• 10 years of experience in B2B marketing, market research, or a related field 
• Proven track record of success in developing and implementing market research initiatives
• 3 years’ experience leading a marketing function, or similar, used to managing multiple projects at one time within established timelines
• Ability to handle individual contributor and detail-oriented responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team
• Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights
• Deep understanding of B2B segmentation principles and best practices
• Excellent communication and presentation skills, both written and verbal
• Ability to build strong partnerships at all levels of leadership and manage by influence

Preferred Qualifications: 

• Experience in high growth companies
• Software/SaaS/B2B technology industry experience is preferred.
• Experience in product marketing