About the company:

Netspend is dedicated to delivering financial empowerment to millions of Americans, leveraging a proprietary payments technology platform that fuels its fintech product innovations. From prepaid, credit and debit account solutions, to digital account and money movement services, Netspend has a broad suite of products and technologies that deliver exceptional experiences for its customers and business partners across co-branded, white label and banking-as-a service verticals. Since its founding in 1999, Netspend products have helped millions of consumers nationwide, and processed tens of billions of dollars.

Present day: Legendary Austin fintech Netspend has opened a new chapter in its role as market maker with the return of its visionary founders Roy and Bertrand Sosa. The combined company meshes Netspend’s customer and partner portfolios, payments platform and innovations with the international footprint and money movement capabilities of Rêv Worldwide, the company the Sosas founded after Netspend. The reunion creates a revitalized financial services innovator on a mission to reimagine financial services for consumers around the world and to redefine the industry once again.

Netspend fosters a high-performance culture and we are building a unified platform and product suite capable of bringing financial mobility and freedom to consumers around the world despite differences in language, currency, culture, and geography.

The role: 

The VP of Engagement in Marketing, with a focus on strong social media skills, plays a pivotal role in enhancing brand loyalty and customer satisfaction through effective customer engagement strategies. This position requires a strategic thinker with deep knowledge of social media platforms and trends, as well as the ability to lead a team in executing engagement initiatives that drive business growth centered around the company’s media calendar.. 

What You’ll Do: 

• Brand Amplification: Execute comprehensive digital marketing strategies to boost brand visibility, engagement, and fandom.

• Market Analysis: Monitor market trends, industry best practices, and emerging platforms to identify proactive growth and innovation opportunities.

• Data-Driven Decisions: Data analytics skills are crucial. The candidate must be able to gather and interpret data to assess the effectiveness of engagement strategies. They should use data insights to make informed decisions, optimize campaigns, and continuously improve engagement efforts. This includes not only social media analytics but also broader marketing analytics to drive engagement of existing and potential customers. Utilize analytics to track key metrics across all marketing channels, offering actionable insights for ongoing improvement.

• Strong Social Media Expertise: Given the emphasis on leveraging social media platforms for customer engagement, the candidate must possess in-depth knowledge of various social media platforms, trends, and best practices. They should have a track record of successfully developing and implementing social media strategies that drive brand awareness, engagement, and advocacy. Proficiency in social media analytics and the ability to measure and analyze the impact of social media efforts is crucial.

• Business Review: Regularly produce business review reports to collectively assess and optimize future strategies.

• Strategic Thinking: The role is a strategic leadership role, and the candidate must demonstrate strong strategic thinking capabilities. They should be able to develop a clear vision for customer engagement, including social media, and align it with overall business objectives. The ability to analyze data, identify trends, and translate insights into actionable strategies is essential for success in this role. They should also be able to adapt strategies based on changing market dynamics and emerging technologies in a heavily matrixed organization.

• Customer Satisfaction and Loyalty:Leveragecustomer surveys and interaction feedback to assess improvements in customer satisfaction (CSAT), NPS and loyalty metrics. Track customer retention rates and customer lifetime value (LTV) to ensure sustained engagement benefits.

• Lead Generation and Conversion: Evaluate the impact of engagement strategies on lead generation, lead quality, and conversion rates. 

• Team collaboration: Assess team performance and productivity, looking for improvements in content creation, engagement, and collaboration. 

• Content Performance: Monitor the performance of social media content, such as click-through rates (CTR) and conversion rates. Identify which types of content (e.g., videos, infographics, blog posts) are resonating most with the audience.

Experience We’re Looking For: 

• Minimum of 8 years work experience in a marketing role

• Proven track record of developing successful social media campaigns and growing brand engagement.

• Strong understanding of popular social media platforms and digital marketing platforms, their nuances, and best practices for content optimization.

• Effective Communication: Utilize excellent written and verbal skills to communicate intricate details and big-picture strategies effectively.

• Multi-Tasking: Manage multiple projects concurrently, always hitting your deadlines.

• Creative Innovation: Apply your highly creative and innovative mindset to think outside the box and capture attention.

• Analytical Thinking: Use your strong analytical skills to interpret data and make informed decisions.

• Self-Driven: Demonstrate your self-motivated and proactive nature by identifying and acting on new opportunities independently.

• Bachelor's degree in Marketing, Communications, or a related field

• Experience working with Hospitality/Entertainment Industry will be a PLUS