ABOUT THE ROLE:
The Director leads a team of analysts to develop an omnichannel measurement strategy .This individual should have a strong understanding of tools in the media analytics, research, and advanced analytics space and will become familiar with internal modeling and technology offerings to recognize project opportunities and represent these offerings to clients. The Director is responsible for ensuring thought leadership for the client, and for guiding the direction and development of the Data Strategy & Analytics group as a whole.
YOUR IMPACT:
Primary responsibilities revolve around leading a team of 7-9 to develop and execute industry-leading measurement, reporting, and data governance strategies:

• Establish an overall approach to data and measurement strategy for the client, inclusive of construction and maintenance of measurement frameworks, learning agendas, ROI models, test & learn design, UTM and creative strategy, etc.
  Oversee the monthly delivery of insights & optimizations tied to B&W and NIC brand ROI models, brand.com metrics, shoppable data and media metrics to brand and digital hub clients.
  
  • Develop and maintain all client relationships inclusive of being the main connection between senior organizational analytics and digital leads
  • Proficient in most of the below system & tools but with a focus on data visualization tools (DOMO, Tableau, PowerBI), Ad-server/in-platform dimensions and metrics (e.g. Sizmek, Social Platforms, DSPs), predictive analytics/MMM solutions/tools (e.g. IRI, Nielsen, Data Poem etc), data governance/querying (e.g. SQL, DQ practices)
  • Advanced knowledge of data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.
  • Provide staff with all the necessary tools and training to improve upon existing expertise
  • Write POVs on industry topics and provide thought leadership on data privacy laws, third-party measurement tools, and space, the consumer marketplace, vertical expertise, etc.
  • Lead departmental projects and workflows including research & development, product roadmaps, interpersonal and coaching builds, etc.
  • Advanced knowledge of full-funnel strategy ("end to end planning"), with a focus on connecting media to business outcomes, bridging Brand Commerce media, etc.
  • Support new business pitches where need be
  WHAT YOU’VE ALREADY CONQURED:
• Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
  Minimum of 4-5 years’ experience preferred
  
  • Experience managing a mid-to-large size team
  • Strong analytic and problem-solving skills
  • Excellent written, oral, and presentation communication abilities a necessity
  • Ability to foster collaborative relationships with other cross-functional teams
  • Ability to manage and prioritize competing projects and deliverables
  • Experience with most of the following tools required:
  • Data Visualization: DOMO, Tableau, PowerBI
  • Web Analytics: Google Analytics, Adobe Analytics
  • Ad Servers: Sizmek, Google DCM
  • MMM/Analytics Vendors: IRI, Nielsen, Neustar, Data Poem, etc.
  • Ad Effectiveness Research: Upwave, Lucid, Dynata, KMB
  • Additional Third-Party Measurement Solutions: Location measurement partners (i.e. FourSquare, PlaceIQ, Cuebiq), Sales (IRI, NCS)
  • Microsoft Office: Excel, Word, PowerPoint
  • Familiarity with: SQL, SPSS, R, Python a plus

ABOUT MINDSHARE

Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry—growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.

The base salary for this position at the time of this posting may range from $100,000 to $185,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.