Vice President, Product Marketing

About the Company

Top provider of real estate technology (RealTech) & property management software

Industry
Computer Software

Type
Privately Held, Private Equity-backed

Founded
1998

Employees
5001-10,000

Categories

• Document Management
• Information Technology & Services
• Technology
• Industry-Specific
• Property Management
• Real Estate
• Software
• Payments
• SaaS

Specialties

• multifamily software
• property management
• SaaS Software
• Payments Processing
• single family
• vacation rentals
• RealEstate
• and Multifamily

Business Classifications

• B2B
• SAAS
• Enterprise

About the Role

The Vice President of Product Marketing for Back Office Systems at the company is a key leadership role with both managerial and individual contributor responsibilities. The successful candidate will lead a small team of product marketers, ensuring the quality and timeliness of deliverables, and will be responsible for managing the team, messaging, and go-to-market strategy for software products critical to the operations of multifamily property companies. This includes collaborating with Product Management, Marketing, and Business Development/Sales teams to define and execute go-to-market programs, support product strategy, develop product messaging and positioning, and create sales enablement materials. The role also involves process improvement, pricing and packaging evaluation, competitive intelligence, and serving as a subject matter expert in product marketing.Applicants must have at least 7 years of experience in B2B SaaS product marketing, with a background in high-growth market leaders serving enterprise markets. A minimum of 4 years managing high-performance product marketing teams is required. Experience in marketing software solutions in the multifamily property industry, real estate technology, FinTech, procure-to-pay, ERP, or related solution areas is essential. A Bachelor's degree in marketing, business, computer/information science, or related disciplines is mandatory, with an MBA preferred. The ideal candidate will be a skilled leader, communicator, and storyteller, with a deep understanding of B2B sales processes and strong analytical abilities. They should be a pragmatic self-starter, with excellent project management skills, and the ability to influence and collaborate effectively across teams. Passion for growth, excellence, and continuous improvement is also a key requirement for this role.

Hiring Manager Title
Chief Marketing Officer

Travel Percent
35%

Functions

• Marketing
• Product Marketing