About the Role

The Director of Site and Catalog Operations is a critical and high visibility leadership role accountable for product information management (PIM), inclusive of item setup, taxonomy, faceting, product attribution, and data quality/hygiene. The Director also oversees content management system (CMS) management across all site and app placements within the US & CA websites. The ideal candidate has a proven track record in supporting growth in an eCommerce business through operational proficiency and has ability to lead and inspire an operations-minded team.

What You'll Do

25% - Site & Catalog Operations Strategy:
o Refine and execute cross-functional processes to optimize omnichannel product on-
boarding (item setup, taxonomy, product attribution, content completeness,
photography completeness, etc.) to enable customer-facing category experience
(navigation, product content) in accordance to business strategy & priorities set by the
Online Experience team
o Improve quality of item data completeness and accuracy to meet the needs of online
merchandising; investigate RPA-driven solutions and ML-driven operations in
partnership with Old Navy Innovation teams and Product Management.
o Define statistical models to define optimal operations team workload in relation to
conversion rate improvements online.
o Design operating rhythm and workflow management tooling for team workload.
o Develop team roadmaps and priorities within Site & Catalog Operations; collaborating
with key partners to help bring tooling and tech capabilities to life.
• 25% - Team & Cross-Functional Leadership:
o Collaborate and develop partnerships with multiple stakeholders across the business in
Online Experience, Innovation, Photo Studio, Product, Marketing, and Engineering, to
identify opportunities, solve problems and developing new propositions that drive value
to customers.
o Drive a high performing, engaged and committed organization by developing operations
leadership mentality and establishing a measurable, defendable, scalable mindset.
o Provide development and coaching opportunities for team by training, mentoring, and
establishing performance expectations while fostering a productive and positive work
environment.
o This role will lead a total team size of 9 with 5 direct reports
• 50% - Site & Catalog Operations:
o Track/audit all digital shelf components (images, copy, inventory, item setup
completeness, etc.) to check for content consistency, product availability, and
accurate product information; identify opportunities to improve deficiencies in
operating procedures and set action plans.
o Ensure all new product launches are executed on-time and meet pre-defined digital
standards for each merchandising division & category.
o Identify cross-division and category conflicts in data, take corrective action, and
ensure operations team is executing catalog changes based on business priority and
customer experience; there are moments where this team will need to “protect the
business from itself” by identifying item setup, copy, faceting, and attribution
inconsistencies across the catalog.
o Set and maintain algorithm-driven catalog and site experience in accordance with
business strategy (i.e. PLP pages may require boosting algorithms to be adjusted
according to commercial plans, PDP content may require algorithmic adjustment to
accommodate different customer segments, etc.)

Who You Are

10 years professional experience in ecommerce or strategy functions in DTC and/or Indirect
Ecommerce business
• 5 years Industry experience in CPG, FMCG, Beauty, Fashion, or Apparel verticals as part of a
matrixed enterprise with $8B in annual revenue
• Demonstrated experience in product information management (PIM systems such as Salsify,
Stibo, etc.) both downstream and upstream via dependency inheritance and overriding
strategies when translating BOM data to customer-friendly shopping data
• Demonstrated experience in content management systems (CMS systems such as Amplience,
Adobe Experience Manager, Sitecore, Magento, Shopify, etc.) for managing homepage, product
detail page, and other site/app content
• Demonstrated experience in attention to detail and process orientation & ability to turn
ambiguity into results