Senior Copywriter The ASU Outreach Hub is dedicated to connecting more constituents in impactful ways using data-derived insights, integrated and collaborative approaches and advanced outreach techniques in support of the ASU Public Enterprise. The senior copywriter will work collaboratively to plan, research, write, edit, review and optimize marketing content that aims to persuade people to donate to the ASU programs and initiatives they care about. This will include writing persuasive fundraising and solicitation copy that resonates with current and prospective donor audiences, creates an emotional connection and drives donations. This position is responsible for creating content for all print and digital marketing communications channels, including direct mail, email outreach, websites, advertising, collateral, video scripts, presentations and more. What you’ll do: Aligns solicitation writing activities with the strategic plan in support of the ASU Foundation’s goals and objectives. Writes concise, articulate and persuasive solicitation proposals and narratives. Takes initiative in identifying tone and voice of relative stakeholders in order to write clear, persuasive, original copy that focuses on the audience, tells a compelling story, creates urgency and drives action. Researches, writes and edits content for a wide variety of communication vehicles, including but not limited to direct mail, email outreach, advertising, websites, newsletters, brochures, video and more. Applies a deep understanding of audience segmentation, marketing research and project requirements, as defined by creative briefs and project requirements, to develop copy that engages ASU and ASU Foundation constituents, with a focus on cultivation and solicitation of donors. Delivers consistent, powerful and compelling messaging that incorporates resource raising and advancement priorities, audience insights and strategy into creative concepts while adhering to university and ASUEP’s branding guidelines. Researches and synthesizes a large volume of complex ideas and wide variety of topics into coherent, compelling content for outreach and solicitation of prospective donors and organizational funders. Works closely with fellow writers, editors, creative team members and other internal and external partners to plan and develop content and strategize communications efforts. Works in close alignment with various ASU Outreach Hub team members, including but not limited to the design and video team, project management, alumni engagement, digital marketing and paid media teams. Actively balances a variety of projects, prioritizes workload based on deadlines and routinely reports progress on projects through project management tools and processes. Actively participates on internal and external workgroups and committees to advance projects and stay informed about emerging best practices. Other duties as assigned. What you'll need: Exceptional writing skills (from long form to headlines) Expertise in writing targeted, persuasive communications including direct mail and a variety of marketing materials for donor audiences Ability to develop compelling and original copy that aligns with the ASU brand; a great storyteller with a passion for the creative process Exceptional conceptual and strategic thinker Demonstrated knowledge of AP style and applying brand standards Ability to work in a fast-paced environment handling multiple projects and meeting deadlines Ability to problem solve, make decisions and work both independently and as part of a team, with minimal supervision, in a highly collaborative environment Excellent verbal and written communication skills Creative and critical thinking skills Excellent proofing and editing skills with precise attention to detail Team-oriented strategist able to effectively manage complex situations involving numerous and sometimes competing constituencies Proficient in MS Office suite, Drupal, Google Docs, Adobe InCopy, and project management systems Skilled in exercising a high degree of judgment and diplomacy Ability to maintain a high degree of confidentiality and responsibility regarding information related to ASU Enterprise Partners, its subsidiaries and University business and confidential prospect information Relevant qualifications: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field Four (4) years of writing/editing experience, including experience in fundraising and philanthropic work Preferred education and experience: Five (5) to seven (7) years of writing/editing experience in the nonprofit, higher education environment with extensive experience in fundraising and philanthropic work Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field Four (4) years of writing/editing experience, including experience in fundraising and philanthropic work Benefits: Hybrid work schedule. We work from home two days a week! Comprehensive benefits package, including medical, dental, and vision insurance 401(k) plan with matching employer contribution 22 days of vacation time 11 holidays, including your birthday Parental leave Significant tuition reductions Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest $30 bi-weekly cell phone reimbursement At ASU Enterprise Partners: We serve. We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do. We innovate. We’re always looking for new ideas, new solutions, new approaches and new ways to address the challenges facing ASU. We engage. We engage our donors, philanthropists, investors and partners, connecting them to ASU and helping them share their time, talent and treasure. We care. When we serve, innovate and engage, it shows that we care — about faculty, staff, donors, fellow employees and other partners as we bring resources to ASU. ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence. Because we embrace a spirit of innovation and achievement, we will endeavor to maximize the talent and potential of all employees, directors, and volunteers through bold and strategic action aimed at building success and a sense of belonging. All employees are expected to act in good faith to support these actions and to not impede the efforts of others to build a just, equitable, diverse, and inclusive organization. ASU Enterprise Partners is an Equal Opportunity Employer Who we are: Arizona State University has developed a new model for the American Research University creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes and how they succeed, not by those it excludes. ASU pursues research that contributes to the public good and assumes major responsibility for the economic, social and cultural vitality of the communities that surround it. In order to become that model for the New American University, ASU has undergone some radical changes over the last few years. Like many universities, it has added new buildings, hired new faculty and brought in new students. But, unlike many of its peers, ASU has also undertaken a massive reorganization of the institution. ASU has torn down walls between disciplines and encouraged collaboration among diverse units. ASU has altered the trajectory of the university and reevaluated the role that universities play in society, in the economy and in education at all levels. It has changed the relationship between ASU and the State of Arizona. ASU Enterprise Partners supports the evolution, development and success of Arizona State University and its mission. ASU Enterprise Partners is uniquely positioned to bring solutions to help ASU fulfill its charter by connecting the university to human, financial, physical, and mission-driven resources. These resources are maximized within Enterprise Partners in an innovative and entrepreneurial manner through the design, development and management of specialized business units. ASU Enterprise Partners serves as the resource-raising arm of Arizona State University. As the parent organization of five nonprofits that are each tasked with identifying new revenue opportunities, ASU Enterprise Partners represents a new, innovative and highly efficient model for diversified revenue generation. Through its nonprofits and business units, ASU Enterprise Partners invests in initiatives and partnership opportunities that provide resources to Arizona State University. ASU Foundation-Matches donors with their passions by raising and investing private contributions to ASU programs, faculty and students. University Realty LLC-cultivates and advances commercial and residential real estate projects to support ASU. Skysong Innovations-ASU Enterprise Partners’ technology transfer, creates a pipeline between ASU and Northern Arizona University inventions and the private sector. Realm Spark-a driving connector for EdTech innovation, investment, and integration at ASU. Realm Spark delivers resources and capabilities across the realms of teaching and learning to support ASU’s success as a Public Service Enterprise. Realm Spark serves to identify and foster the best solutions, partners, and technologies for the university. To facilitate innovation and drive positive financial outcomes, Realm Spark acquires and deploys capital from external sources, philanthropic partners, and internal investment pools. ASURE-Conducts applied research, operationalizes university solutions and consults for classified and midrange technology-readiness-level (TRL) services for the defense and security industry. ASU Enterprise Partners employs a diverse team engaged in meaningful work, including fundraisers, designers, scholars, financial wizards, filmmakers, inventors, entrepreneurs and volunteers. Each member brings a different perspective to our vision, yet we share a mission to advance the most innovative university in the country. Advance your career, too. Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest. Roles often shift as passions are discovered. Employees and eligible dependents enjoy a comprehensive benefits package, including medical, dental and vision insurance; a 401(k) plan; and significant tuition reductions. Details about our comprehensive benefits are available at http://asuenterprisepartners.org/employeebenefits