Your Role

We are looking for a marketing specialist to run marketing programs via email and SMS for all of O Positiv's products. This individual will be an enthusiastic marketer who loves thinking about customer needs, design, analytics, and how best to communicate with customers about product value propositions. This individual will have demonstrated analytical rigor and excitement around health, wellness, email marketing, and DTC marketing. The role will own the process and operations of our email and SMS marketing activities, including strategy of messages sent, content principles, design briefs, campaign operation, and reporting.

We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of email and SMS channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As the Marketing Specialist, you'll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.

The Marketing Specialist reports to the Senior Manager, Marketing and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties

• Primary ownership of the email & SMS program including revenue, growth, and engagement.
• Collaborate with key stakeholders to manage the growth and maintenance of our prospects/customer database including new programs designed to increase email capture and lead nurturing.
• Coordinate with other team members and departments around calendar planning, creative, and copywriting to create well thought out marketing campaigns that support business goals across all units.
• Manage and execute weekly CRM tactics to increase customer LTV by driving engagement, retention, and purchasing frequency via communications that reflect O Positiv's brand value proposition, visual equity and voice.
• Implement and optimize flow/drip campaigns that increase engagement and retention including welcome, post purchase, abandon carts, and more.
• Provide lifecycle marketing viewpoint and analysis for business forecasting; own revenue contribution goals driven by lifecycle marketing efforts.
• Own analytics and reporting on a weekly and monthly basis around channel KPI's.
• Continue to ideate and A/B test in order to improve on all channel KPI's.

Maintain a strong relationship with our email service provider

• Keep up-to-date with a comprehensive understanding of email and retention marketing best practices.
• Liaise with Customer Service to ensure that our communications and CRM programs are clear and actionable to customers

Qualifications and Skills

• Experience:
  • Analytics experience with Excel or in a quantitative field
  • Understanding of wellness, beauty, or CPG brands from a consumer perspective
  • Curiosity about how marketing works for a growing company
  • Proven optimization of a process towards good return on investment
  Bachelor's Degree
  • Interpersonal:
    • Strong leadership & communication skills: listen, mentor, and teach by example
    • Ability to manage multiple moving pieces
    • Strong time management and prioritization skills
    • Adaptable to new social platforms and advertising technologies
    • Thoughtful and self-reflective, willingness to learn
    • Team-player, hard-working, organized, and goal-oriented
    Excitement for startups and building from the ground up
    • Additional Preferred Experience and Skills:
      • Startup and/or e-commerce experience is a plus
      • Passion for e-commerce, consumer retail and/or digital marketing is a plus

    Hours and Compensation

    The anticipated base compensation range for this role will be $50,000 - $65,000. Compensation will be commensurate with the candidate's experience and local market rates.

    • Job Type: Full-time preferred
    • Pay based on prior experience

    Benefits & Perks

    • Flexible PTO, Sick Days, and Wellness Days
    • Monthly Social Hours
    • Medical, Vision, and Dental Coverage
    • An environment of collaboration, high performance, & respect amongst all employees and managers

    Position will be based in our office in Santa Monica, Los Angeles County, CA

    
    O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

    O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.