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16362BR

Field Marketing Specialist - Hybrid

South Easton

Massachusetts

Job Description

Field Marketing Specialist Hybrid Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24 years, and our 140 person plus national field marketing team is dedicated to helping us hit 25! We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products.

This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our Core 4 ).

We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further! Specific job duties include :

• Working with branch managers and leadership to identify and prioritize agents who need strategic marketing, listing, and brand support
• Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
• Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
• Conducting an annual review of agents’ digital scorecard to measure their online presence and identify opportunities for improvement
• Providing issue resolution and one-on-one assistance to VIP and award-winning agent(s) as
• Preparing a monthly calendar of educational and training opportunities and promoting / presenting marketing workshops in-office and online on multiple CBR marketing-related and Global Luxury topics.
• Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, Global Luxury events, and representing offices in community outreach and company charitable events
• Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
• Preparing personalized recruiting presentations as requested for VIP and award-winning agents, and participating in the presentation with the branch manager, Field Marketing Manager and Luxury Manager as needed
• Working with the creative team to create and manage local recruiting and ad campaigns
• Attending and participating in regional marketing meetings and / or training sessions
• Communicating regularly with the Field Marketing Manager, Luxury Marketing Manager and local leadership on key initiatives, challenges, and regional activity
• Submitting consistent competitive intelligence samples to the recruiting intelligence portal
• Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language;

national, state, and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

• Ability to provide basic social media assistance for organic and / or paid campaigns
• Basic design experience in-order to provide design and project management assistance for agent’s local marketing needs in accordance with national brand standards and template offerings in traditional and digital formats
• Must be able clearly articulate the value proposition and position company tools, products, and services as part of agent’s success

Travel requirements include :

• Ability to, and an environment conducive for, work from home one day a week
• Weekly local travel to multiple assigned offices

The ideal candidate will have :

• Strong presentation, writing and public-speaking skills
• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Ability to communicate effectively and professionally with employees and agents
• Demonstrate a solid understanding and working knowledge of basic design principles

Candidates for the position must have :

• 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
• Prior real estate industry experience preferred
• Experience working effectively within a multi-functional and multi-location environment
• Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
• Basic working understanding of standard industry used graphic design software including InDesign and Adobe Creative Cloud
• Basic understanding of paid and organic social media campaign development

Employment Type

Full-time

Company

Coldwell Banker Realty

Last updated : 2024-04-25