2 Email Marketing Specialist Jobs in Fairfax, VA
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Northern VA Community College is Hiring an Email Marketing Specialist Near Fairfax, VA
Northern Virginia Community College’s (NOVA) Email Marketing Specialist will work to advance the institution’s enrollment efforts through the successful execution of strategic email and SMS campaigns. The Email Marketing Specialist will report to the Associate Director of Enrollment Marketing and work closely with marketing peers to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between student service areas.
Duties and Tasks:
- The Email Marketing Specialist will work creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and achieve the enrollment goals and priorities of the college.
- Facilitate the organization, design, execution, testing and evaluation of communications to reach a broad range of target audiences;
- Help develop strategies to plan and determine the effectiveness of recruitment and yield activities
- Create content and direct associated creative work.
- Assist in planning email strategy and content through Salesforce.org (CRM) and Salesforce Marketing Cloud.
- Primary point of contact for CRM as it relates to Marketing’s lead nurture strategies and campaigns. Leverage HTML abilities to transform text-based content and provided images into responsive, personalized, and dynamic email communications.
- Own the deployment process for assigned communications, collaborating with team members from different parts of the organization to keep campaigns moving through tight deadlines
- The Specialist will serve as the internal expert for Marketing’s customer relationship management system, using data to drive decision-making and advise Marketing and Student Affairs accordingly.
- In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution.
May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
- Ability to work with diverse and complex audiences.
- Excellent verbal and written abilities.
- Familiarity with project management processes.
- Ability to supervise multiple activities simultaneously.
- Experience in marketing, communications, or business .
- Experience managing the development, coordination and implementation of a strategic marketing plan.
- Experience developing and executing a marketing funnel.
- Experience of CRM system(s)
- Experience in higher education, especially admissions and enrollment.
- Experience with Salesforce Marketing Cloud.
- Experience with HTML and email coding.
- Experience writing AMPscripts and SQL queries.
The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.
The VCCS is an EOE and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.
VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Job Summary
Full Time
$75k-98k (estimate)
04/06/2024
04/27/2024
The job skills required for Email Marketing Specialist include Planning, Marketing Communications, Project Management, CRM, Coordination, Email Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Specialist positions, which can be used as a reference in future career path planning. As an Email Marketing Specialist, it can be promoted into senior positions as a Marketing Assistant II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Specialist. You can explore the career advancement for an Email Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Specialist job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Specialist jobs
Learn how to use subscription and analysis tools.
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Step 3: View the best colleges and universities for Email Marketing Specialist.
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