Are you a dynamic and results-oriented professional with a passion for e-commerce and online marketing? Nfinity, a leading Cheerleading company, is seeking a talented and experienced Head of E-Commerce and Online Marketing to drive the growth of our online sales channels. In this role, you will be responsible for the development and execution of end-to-end e-commerce campaigns while monitoring their performance daily. This is a fantastic opportunity to join a thriving team and make a significant impact on our digital presence.

Company Overview:

Nfinity Athletic is a leading provider of cheerleading shoes and custom apparel for athletes and teams around the world. Our mission is to inspire and empower athletes to reach their full potential through innovative and high-quality products. We're seeking an e-commerce manager to join our team and help us continue to grow and expand our business.

Responsibilities:

1. E-commerce Strategy and Planning: Develop and implement a comprehensive Shopify Plus strategy aligned with business goals and objectives. Collaborate with key stakeholders to identify target markets, create customer personas, and define campaign objectives.

2. Campaign Creation and Management: Lead the end-to-end creation, implementation, and optimization of e-commerce campaigns across various platforms including Amazon and Zalando. Develop compelling messaging, design engaging visuals, and manage campaign budgets effectively.

3. Daily Monitoring and Optimization: Monitor campaign performance daily, analyze data, and identify areas for improvement. Implement A/B testing, adjust targeting parameters, and optimize campaigns to maximize conversion rates and ROI.

4. Digital Advertising Channels: Oversee the planning and execution of digital advertising campaigns, including paid search, display advertising, social media advertising, and re-marketing efforts. Stay updated on the latest trends and best practices in digital advertising.

5. Conversion Rate Optimization: Work with marketing team to create the best Shopify and Facebook selling sites and landing page designs, improve user experience, and increase conversion rates. Implement strategies to reduce cart abandonment and enhance the customer journey.

6. Data Analysis and Reporting: Utilize web analytics tools to extract insights, generate reports, and provide actionable recommendations to improve campaign performance. Monitor KPIs and prepare regular reports for management, highlighting key findings and performance trends.

7. Budget Management: Develop and manage budgets for e-commerce and online marketing initiatives. Allocate resources effectively, track spending, and ensure optimal ROI.

8. Team Leadership and Collaboration: Lead a team of e-commerce and online marketing professionals, providing guidance, mentoring, and support. Foster collaboration with cross-functional teams such as sales, design, and IT to ensure seamless execution of campaigns.

Requirements:

• Know and use Shopify Plus at the expert level
• Know and use Amazon SFA and FBA with great proficiency
• Know international platforms and how to run from main warehouses and 3PL
• Have experience using 3PL to drive profitability
• Have a proven track record using digital media to create funnels and manage ROI

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.

- Proven experience in e-commerce management and online marketing, preferably in the retail or consumer goods industry.

- Strong understanding of Shopify Plus, online marketplaces (such as Amazon), and digital advertising channels.

- Proficiency in web analytics tools, such as Google Analytics, and experience in analyzing data to drive insights and make data-driven decisions.

- Excellent knowledge of digital advertising strategies, including paid search, display advertising, social media advertising, and re-marketing.

- Experience with A/B testing, conversion rate optimization, and user experience (UX/UI) optimization.

- Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines.

- Exceptional analytical and problem-solving abilities, with a keen attention to detail.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.

- Demonstrated leadership skills, with the ability to motivate and inspire a team to achieve results.

- A passion for e-commerce, online marketing, and staying up-to-date with the latest industry trends and best practices.

- Ability to thrive in a fast-paced, dynamic environment.

Compensation:

• Base Salary Commission Role
• Medical, Dental and Vision Coverage
• 401k with Company Matching
• Generous PTO

OUR STORY

What We Do

Nfinity designs its products for the driven female athlete who wants and believes she deserves something better. We are the only brand with a core focus on creating lightweight, high-performance athletic footwear specifically and exclusively for female athletes. Nfinity invests its time and effort in designing shoes for a group of athletes who struggle to get the recognition they deserve. Inspired by the level of athleticism and sacrifice that women athletes put into their sport, we strive to provide them with high performance products designed specifically for their needs. By addressing the unique biomechanical needs of the female athlete, we are able to enhance their athletic performance with the ultimate goal of helping reduce the risk of injury.

One thing you’ll notice about our products is the attention to detail and thoughtful design. Everything we create is for our unique customer, from the way she is shaped to the way she moves. We spend a lot of time developing high performance fabrics and materials that out-perform those of our competitors, all without sacrificing fashion. We are passionate about making a profound difference in the lives of female’s athletes and you can tell by our products.

We are a team of marketers that approach all aspects of our business through the lens of seven core values; attributes that we believe result in not only a better product, but also a better company.

Our Values

• Brand before all
• United
• Gracious
• Impeccable with our word
• Aspirational
• The Experience – Constantly striving to enhance the brand with the overall Nfinity experience. Nfinity employees represent the brand at all times, whether it is through interacting with a customer, a co- worker, or on social media.
• Rocky – Fearless, relentless, passionate, dedicated, trains harder, self-starter