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New England Newspapers Inc
Pittsfield, MA | Full Time
$68k-86k (estimate)
3 Months Ago
CONTENT MARKETING SPECIALIST
$68k-86k (estimate)
Full Time | Utilities 3 Months Ago
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New England Newspapers Inc is Hiring a CONTENT MARKETING SPECIALIST Near Pittsfield, MA

 

Position Overview: As a Content Marketing Specialist, you will play a critical role in shaping our content strategy and ensuring that our sponsored content seamlessly integrates with our editorial content. You will write, design & publish sponsored content and special sections that appear in The Berkshire Eagle. 

Key Responsibilities:

  • Write and edit sponsored content to ensure it aligns with the brands voice
  • Write, cultivate and edit content to populate advertising special sections i.e. Best of The Berkshires, Fall Home Improvement, etc.
  • Paginate standalone articles and full advertising special sections in print, optimizing the user experience for our readers
  • Publish all generated content online and promote on social media when required
  • Conduct keyword research and implement SEO best practices for sponsored content
  • Stay updated on industry trends and best practices related to sponsored content and story pagination
  • Uphold our commitment to transparency and ethical publishing in sponsored content

Qualifications:

  • A bachelor's degree or equivalent experience in journalism, communications, or marketing.
  • Proven experience in content editing and pagination, preferably in a digital media environment.
  • Strong editorial judgment and the ability to maintain brand integrity in sponsored content.
  • Exceptional attention to detail and strong editing skills.
  • Proficiency in SEO and keyword research.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Familiarity with content management systems (CMS) and pagination tools.

Full-time employees receive a benefits package that includes health, dental, vision, life insurance, and 401(k). A drug screen is required.

 To apply, go to Berkshireeagle.com/apply, complete the application and attach your resume.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Utilities

SALARY

$68k-86k (estimate)

POST DATE

02/03/2024

EXPIRATION DATE

05/13/2024

WEBSITE

berkshireeagle.com

HEADQUARTERS

PITTSFIELD, MA

SIZE

100 - 200

FOUNDED

1995

CEO

ROBERT M ALLESSIO

REVENUE

$50M - $200M

INDUSTRY

Utilities

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About New England Newspapers Inc

New England Newspapers, Inc. (NENI) publishes 3 daily newspapers The Berkshire Eagle, The Bennington Banner and The Brattleboro Reformer along with the weekly Manchester Journal. NENI also produces digital editions for each of its newspapers, and it operates a commercial printing business from its Pittsfield, Massachusetts base. In January 2017, NENI began producing it's newest publication, UpCountry Magazine. The Berkshire Eagle was owned and operated by the Miller family from 1892 until they sold the company to MediaNews Group, Inc. in 1995. During the 1960s the family purchased neighborin...g publications thereby assembling NENI. The Berkshire Eagle, and to a lesser extent its sister newspapers, were renown in their field of community publications; in 1973, The Eagle won a Pulitzer Prize for its editorials. Media critic Ben Bagdikian was quoted saying that there were only 3 great newspapers in the world: Le Monde, The New York Times and The Berkshire Eagle. In May 2016, NENI was purchased by a group of 4 local investors who are committed to making it the finest group of community newspapers in America. The business plan is simple: increase the quality of the content which will increase the readership which will insure the companys future. Additionally, we are innovating to create new lines of business to help us engage, drive results for advertisers and serve communities in our public service mission. Visit our publications: Berkshireeagle.com Benningtonbanner.com Reformer.com Manchesterjournal.com Upcountryonline.com More
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