The Communications Specialist – Digital Media is a dynamic professional responsible for developing and coordinating internal and external content through various media methods. This role emphasizes excellent writing, editing, and strategic creativity, playing a crucial role in enhancing NBU’s online presence and engagement through dynamic visual storytelling, including the creation and use of digital media.

In this multifaceted position, the Communications Specialist – Digital Media will:

• Recommend and execute best-in-class strategies to drive digital engagement and improve function on NBU's digital platforms
• Manage NBU’s external website and company Intranet, inputting updates while adhering to website-management best practices and keeping content informative and engaging
• Oversee Internet and Intranet content governance maintenance, enhancements, and oversight
• Efficiently complete assigned tasks and provide backup support to Communications team members when needed

Essential Duties & Responsibilities

• Strong communication, critical thinking, and organizational skills
• Prioritization and project management capabilities
• Effective team collaboration in deadline-oriented environments
• Direct and coordinate with Ad agency on a multitude of marketing projects
• Identify and report strategic weaknesses; provide improvement recommendations
• Research and write content for news releases and communications as needed
• Offer relevant recommendations for NBU’s goals; support outreach efforts
• Self-motivated for continuous learning and growth
• Maintain brand standards and guidelines
• Strong skills in writing, editing, proofreading, content-creation and digital marketing strategy
• Lead internal and external projects, coordinating with clients and vendors
• Support Communications and External Affairs staff as needed with emergent social media activities/posting
• Support Communications and External Affairs staff in the on-call rotation for emergent digital and social media needs
• Contribute as needed to NBU’s social media platforms to leverage brand advocacy and drive impressions and engagement
• Have a strategic mindset for web content/continuity and connectivity
• Have an eye for selecting engaging, appropriate photos to accompany web and social media content
• Graphic design and video production ability are helpful assets to the successful candidate

• GENERAL RESPONSIBILITIES
• Maintain regular attendance; leave schedule should be managed so as to not interfere with ability to accomplish tasks, including special projects and assignments with deadlines or negatively affect direct reports'
• Ability to do their jobs when applicable
• Adhere to NBU safety guidelines and practices at all times and in all situations
• Maintain a clean and safe work area, office, field site and vehicle as applicable
• Develop and maintain effective customer service skills for communications with co-workers, customers and the public in general
• Maintain strict confidentiality of business, employee and customer information in written and oral communications and safeguard sensitive documents
• Adhere to NBU policies and procedures
• Exemplifies NBU Core Values of Integrity, Stewardship, Team, Culture and Safety
• Participate in and support initiative to reach annual NBU Performance Measures

Formal Education and Work Experience Requirements

Degree/Diploma Obtained: Bachelors

Work Experience Time Frame: Three Years or More

Field of study: Communications, Business, Public Relations or Journalism

Other: Equivalent Work Experience is Accepted in Lieu of Bachelor’s Degree

Certification and Licensures Requirements

A valid Texas Driver’s License is required to operate a company vehicle when necessary.

Other Minimum Qualifications

• Experience with Microsoft Office, Sprout Social, and Google Analytics
• Familiarity with WordPress and email management systems such as Constant Contact
• Research skills to identify trends and tools to enhance NBU’s digital presence
• Experience with Adobe Creative Suite or Canva for graphics a plus