Overview

The Mortgage Marketing Specialist supports the Loan Officers and Realtor Partners with various tasks such as collaborating with the development and execution of marketing plans, web and social media efforts, content development, promotional marketing materials, and analysis of existing/future projects. This position also requires involvement in other marketing and sales activities as needed.

This is hybrid on-site / remote role. Must be able to work on-site Tuesday, Wednesday, and Thursday. Remote on Monday, and Friday.

Responsibilities

• Assist in coordinating various external marketing and internal communication activities.
• Responsible for executing a variety of activities including customer communications, email campaigns, public relations, trade shows and events, promotions.
• Assist with developing marketing strategies.
• Assist with creation, writing, and maintenance of e-communications such as social media, blogs, email templates, and other company related marketing materials.
• Maintain various marketing systems including CRM/CMS databases.
• Carry out lead generating campaigns including process, content creation, editorial calendar and reporting on the success of past/present campaigns.
• Responsible for creation, implementation and maintenance of a variety of activities including customer and recruiting communications and social media campaigns.
• Carry out corporate social media efforts including reporting on the success of past/present campaigns. Track, analyze and concisely report analytics to show the effectiveness of campaigns.
• Manage, monitor, and curate organic posts for social media profiles including: Facebook, Twitter, Instagram, LinkedIn, Google Plus, etc.
• Assist in coordinating of a variety of social media marketing requests.
• Working with graphic designers and web development team to create social media graphics and creative
• Assist graphic designers with design over-flow and template changes

Qualifications

 Desired Competencies:

• Experience with marketing methodologies and analytics.
• Proficiency with Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
• Thorough knowledge of the top social media networks (Facebook, Twitter, YouTube, and Instagram).
• Basic knowledge and understanding of Adobe Illustrator, Photoshop, & InDesign highly preferred
• Excellent written and verbal communication skills.
• Must be able to meet deadlines and department performance standards.
• Strong organizational skills, with the ability to multitask and maintain a fast paced workflow.
• Excellent customer service skills.

Desired Education/Experience:

• Bachelor's degree preferred.
• Minimum 1-2 years' corporate marketing experience or agency equivalent experience
• Experience working with vendors and other external customers.

 Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.

Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.

[EOE/M/F/D/V. Drug-free workplace.]

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