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NetraDyne
San Diego, CA | Full Time
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Vice President of Growth Marketing
NetraDyne San Diego, CA
$177k-226k (estimate)
Full Time | IT Outsourcing & Consulting 2 Weeks Ago
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NetraDyne is Hiring a Vice President of Growth Marketing Near San Diego, CA

At Netradyne, our team is committed to delivering solutions to our customers that advance their market leadership. Our focus is to continuously drive innovation while delivering meaningful actionable data. The Netradyne Driveri® Vision-Based Driver Recognition Safety Program significantly advances the technology category through the application of Artificial Intelligence, Machine Learning, and Edge Computing. The foundations of Driveri® are equally focused on providing comprehensive performance insights, highlighting positive activity, and significantly reducing the resources needed to address risk. Netradyne draws from a diverse team of innovators, technologists, and customer advocates to create an experience where customer success continues to motivate what is next.

Netradyne is committed to building a world-class team of technologists and industry experts to deliver products that improve safety, increase productivity, and optimize collaboration within organizations. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology – that has put 'legacy' providers in a "spin" cycle trying to catch up. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.

The Position:

The Vice President of Growth Marketing will lead Netradyne's team of highly-skilled demand generation specialists focusing on integrated campaigns, paid media, organic traffic generation, content strategy, community & social, CRO (web design & development), and full-funnel digital marketing. This person will own the biggest opportunity in the company: growing our top of funnel, while making sure it converts to pipeline and ARR.

This person will be a hands-on leader, helping their team develop the best strategies for growth while nurturing a fun and engaging working environment built on trust and respect. You will report directly to Netradyne's CMO and will work with other top executives across the company to develop demand creation and demand generation strategies that fuel consistent quarter-over-quarter growth.

Responsibilities:

  • Lead a team of marketers to drive key business metrics (web traffic, MQAs, MQLs, SALs, Opportunities, conversion rates, CAC, and CAC payback period)
  • Own pipeline for our ABM-focused and sales-led motion and partner closely with sales leadership on pipeline generation strategies
  • Be incredibly analytical and metrics driven - data, data, data
  • Work closely with product marketing and content marketing to help develop fully integrated campaigns aligned to key audiences at different stages of the funnel
  • Analyze full-funnel data on a weekly, monthly, and quarterly basis to determine investment decisions (channels, campaigns, and programs), extract key insights, and recommend actions
  • Understand and scrutinize our operations and systems to recommend how we anticipate and promote data analysis and scalability
  • Regularly report to leadership on performance against goals and OKRs
  • Develop a broad understanding of the market landscape and identify key areas of competitive difference and disruptive opportunities.
  • Work with key leaders across the organization to drive growth strategies that support the organization.

Skills & Experience:

  • Have 12 years of experience leading high-performing growth marketing and demand generation teams, with experience managing managers in B2B SaaS
  • Have a deep understanding of ABM and integrated marketing campaigns
  • Have experience building scalable and repeatable growth models and process
  • Have a deep understanding of segmentation and driving growth in new verticals and new geographies
  • Both strategic and executional - Will you be in the weeds doing the work in addition to developing strategy?
  • Experience working for companies at similar growth funding stages (series D) or $100M ARR
  • A proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles.
  • Ability to hire, train, deploy, and manage excellent, talented marketing professionals.
  • A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.

Economic Package Includes

  • Competitive Base Salary
  • Annual Bonus
  • Company Paid Health Care, Dental, and Vision Coverage
    • Including Coverage for your partner and dependents
  • Three Health Care Plan Options
    • FSA and HSA Options
  • Generous PTO and Sick Leave
  • 401(K)
  • Disability and Life Insurance Benefits
  • $50 phone stipend per pay period

We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

If there is a match between your experiences/skills and the Company's needs, we will contact you directly.

Netradyne is an equal-opportunity employer.

Applicants only - Recruiting agencies do not contact.

California Consumer Privacy Act Notice

This notice applies if you are a resident of California ("California Consumer") and have provided Personal Information to Netradyne that is subject to the California Consumer Privacy Act ("CCPA"). We typically collect Personal Information in the capacity of a service provider to our clients, who are responsible for providing notice to their employees and contractors and complying with CCPA requirements.

During the past 12 months, we have collected the following categories of Personal Information: (a) identifiers; (b) biometric information (see our Biometric Data Privacy Policy for more information); (c) Internet or other electronic network activity information; (d) geolocation data; (e) Audio, electronic, visual, thermal, olfactory, or similar information; (f) professional or employment-related information (from job applicants and from clients regarding their employees and contractors); and (g) education information (from job applicants). We will not discriminate against any person that exercises any rights under the CCPA.

We have collected this Personal Information for the business purposes and commercial purposes described in this Policy, including to provide the Services to our clients, process job applications, and for marketing and promotion.

The sources of such Personal Information are you, our clients and our service providers. We have shared this information this only with our clients (if you are an employee or contractor of them) or our service providers.

If you are a California Consumer, you have the following rights under the CCPA:

  • You have the right to request:
    • The categories and specific pieces of your Personal Information that we've collected;
    • The categories of sources from which we collected your Personal Information;
    • The business or commercial purposes for which we collected or sold your Personal Information; and
    • The categories of third parties with which we shared your Personal Information.
  • You can submit a request to us for the following additional information:
    • The categories of third parties to whom we've sold Personal Information, and the category or categories of Personal Information sold to each; and
    • The categories of third parties to whom we've disclosed Personal Information, and the category or categories of Personal Information disclosed to each.
  • You can request that we delete the Personal Information we have collected about you, except for situations when that information is necessary for us to: provide you with a product or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are compatible with the context in which you provided the information to us, or that are reasonably aligned with your expectations based on your relationship with us.
  • You have the right to request that we not sell your Personal Information. However, we do not offer this opt-out as we do not sell your Personal Information as that term is defined under the CCPA.

You can make a request under the CCPA by e-mailing us at privacy@netradyne.com We may request additional information from you to verify your identify. You may also designate an authorized agent to submit a request on your behalf. To do so, we will require either (1) a valid power of attorney, or (2) signed written permission from you. In the event your authorized agent is relying on signed written permission, we may also need to verify your identity and/or contact you directly to confirm permission to proceed with the request.

As noted above, if your request concerns Personal Information collected in our capacity as a service provider to a client, we are not responsible for responding to the request and may send the request to the client for a response.

Governing law

This Services are provided in the United States, and are located and targeted to persons in the United States and our policies are directed at compliance with those laws. If you are uncertain whether this Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to Netradyne.

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$177k-226k (estimate)

POST DATE

05/06/2024

EXPIRATION DATE

07/05/2024

WEBSITE

netradyne.com

HEADQUARTERS

SAN DIEGO, CA

SIZE

100 - 200

FOUNDED

2015

TYPE

Private

CEO

DAVID JULIAN

REVENUE

$10M - $50M

INDUSTRY

IT Outsourcing & Consulting

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NetraDyne develops a vision-based analytics platform that helps fleet managers to view the real-time activity of their drivers.

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