• Demonstrated ability to develop strategic marketing plans and a proven track record of accomplishment
• Must have a track record of success working cross functionally to identify and forecast trends and develop strategies and programs that drive program sales
• Exceptional strategic thinking capabilities, combined with the ability to execute at a tactical level, when necessary
• Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis
• Demonstrated experience supervising staff and working in teams
• Bachelor's Degree and 7 years of marketing experience at a director leadership level
• Commitment to and compliance with federal, state, and local employment laws and regulations

• Develop and implement a comprehensive marketing and communications strategy in alignment with The Granite YMCA’s strategic plan and CEO Vision.
• Expand market research to analyze consumer behavior to inform marketing and communication strategies.
• Build and maintain strong relationships with media outlets, community partners.
• Build awareness with breakthrough communication that elevates the brand and supports the key brand attributes.
• Assist in meeting and exceeding monthly and annual membership and program sales through effective marketing and public relations.
• Coordinate marketing resources across all areas within the department to ensure seamless integration of both long-term, seasonal campaigns and short-term tactical efforts and membership campaigns.
• Drive positive branch results with clear inclusive messaging, compelling membership and program communications and promotions that create urgency.
• Develop and prepare key messaging and presentation material for senior management to include crisis plan as needed.
• Provide strategic guidance to the Philanthropy department to advance philanthropic goals and outcomes.
• Create and maintain a marketing and communication calendar for the association.
• Ensure organizational adherence to branding requirements across the association.
• Develop and maintain tracking and metrics to determine the success of marketing programs, promotions and activities.
• Provide strong leadership for the association's marketing budget ensuring proper planning, management, controls, analysis and measurement.
• Review and establish appropriate marketing data collection and reporting protocols to ensure accuracy and impact on association campaigns and services.
• Lead and develop a team of marketing and communication professionals.
• Supervise team to produce excellent program and membership collateral and promotional materials that effectively promote programs and membership, in accordance with marketing plans.

This is a full-time salaried position with an extensive benefits package including:

• Generous paid vacation time (4 weeks paid time off & 6 Holidays to start that accrues with tenure)
• 50% discount on Childcare, Summer Day Camp, and Overnight Camp services
• After qualifying, 8% employer contribution to retirement fund
• Tuition discounts to some NH and online schools
• Paid professional development opportunities
• Medical, Dental and Vision Insurance
• Free Family YMCA Membership
• Discounts on Y Programs