Morris & Dickson is a leading independent pharmaceutical distribution company providing services to healthcare systems as well as independent retail and specialty pharmacies and clinics across more than half of the U.S. The essence of our company lies squarely in creating customer relationships that exceed conventional expectations. Our goal is to create an experience our customers view as unique among all vendor relationships and indispensable to their delivery of healthcare.

Position Summary

This is an exciting opportunity to serve as a key contributor in building a contemporary, performance-focused marketing function from the ground up. This role will help to amplify M&Ds growth strategy and establish M&Ds brand perception in new markets, while also honoring the companys foundation in the markets we serve today.

This individual will be able to balance between strategic planning and tactical execution of impactful, integrated campaigns and initiatives designed to tell the M&D brand story, engage new customers and secure M&Ds role as the leading alternative to todays Big 3 pharmaceutical wholesale distributors.

Reporting to the Senior Vice President, Marketing, this position can be either remote or located at the corporate headquarters in Shreveport, LA, and will own a variety of responsibilities aligned to our corporate goals and marketing strategy, including the following:

• Brand management, insights and messaging: Support market / customer research and insights. Work with SVP Marketing on message development. Own messaging/ brand training to drive consistency across internal audiences.
• Demand generation: Support and lead specific elements and accountability of results for targeted marketing campaigns that are aligned to business performance objectives.
• Events marketing: Develop pre-show campaigns to drive interest and engagement with our M&D thought leaders at key industry events. Develop content and design post-show lead tracking for follow-up. Own pre- and post-event marketing for M&D signature customer event and support marketing team in overall execution of customer event.
• Sales enablement: Work with segment leaders to identify needs and develop tools and resources that further support sales conversations. This may include presentations, sales sheets, case studies, talking points, sales play cards, videos and education materials.
• Content strategy & content development: Work with SVP Marketing on content strategy by channels, pain points and personas. Build relationships across the organization to identify story-telling opportunities. Oversee development of thought leadership content, including topic identification, interaction with SMEs, coordination with outside contractors (writers, designers) and optimization of the content through various channels to drive engagement at specific points of the sales cycle.
• Customer communication: Support messaging development and content delivery for key customer communications, including communications about industry-related topics, specific products and monthly customer newsletter.
• Marketing team processes and optimization: Serve as primary liaison and day-to-day support with SVP, Marketing. Develop marketing dashboard for on-going key marketing metrics attributed to corporate goals. Work with SVP Marketing to identify new platforms, technologies and services needed to support growth marketing focus

Critical Skills & Experience

• Bachelor's degree in marketing, strategic communications, public relations or related field
• 5 years experience in full-service marketing
• Highly collaborative and creative storyteller
• Excellent writing and content development skills
• Strong knowledge of digital & performance marketing
• Proven track record of successfully executing events, webinars
• Familiarity with marketing technologies and social media platforms
• Excellent communication and organizational skills
• Ability to set up efficient and effective processes and manage multiple deadlines
• Knowledge of pharmaceutical/healthcare industry a plus