OVERVIEW & PURPOSE

We are seeking a talented and versatile Graphic Designer with a keen eye for design aesthetics and a solid understanding of digital marketing principles. As a key member of our creative team, you will be responsible for creating visually compelling graphics, illustrations, and other design elements, while also contributing to digital marketing initiatives.

ESSENTIAL FUNCTIONS

1. Graphic Design: 

   1.  Develop engaging visual content, including but not limited to print design, sales collateral, digital marketing such as social media graphics, web banners, email templates, and promotional materials.

   2. Ensure brand consistency across all design assets and materials.

   3. Collaborate with cross-functional teams to understand design requirements and project objectives.

2. Print Design:

   1. Proficiency in creating print materials, such as brochures, sales templates, trade show collateral, and other promotional items.

3. Sales Collateral:

   1. Designing sales materials, presentations, and pitch decks to support the sales team in client meetings and presentations.

4. Digital Marketing:

   1. Assist in the creation and execution of digital marketing campaigns.

   2. Design assets optimized for various digital channels, such as social media, email marketing, and online advertising.

   3. Contribute to the development of marketing collateral, ensuring alignment with overall brand strategy.

5. Content Creation:

   1. Generate innovative ideas for visual storytelling and content creation.

   2. Create visually appealing and shareable content to enhance brand visibility.

   3. Stay updated on design trends and incorporate them into the creative process.

6. Collaboration:

   1. Work closely with marketing, communications, and other teams to understand project goals and deliver high-quality designs.

   2. Provide design support for various teams and departments as needed.

COMPETENCIES

1. Industry Knowledge:

   1. Familiarity with the B2B sector and an understanding of the specific design needs related to business-oriented communication.

2. Corporate Branding:

   1. Experience in developing and maintaining corporate brand guidelines.

   2. Ability to align design projects with the overall corporate identity and branding strategy.

3. Data Visualization:

   1. Capability to translate complex data into visually appealing and easy-to-understand infographics or charts, relevant to B2B content.

4. Wordpress Experience

   1. Basic understanding of web design using Word press and user experience (UX) design principles, especially for B2B software or digital platforms would be an added plus.

5. Collaboration with Sales:

   1. Ability to collaborate closely with sales teams to translate marketing strategies into visually compelling designs.

6. Deadline Management:

   1. Proven ability to manage multiple design projects simultaneously and meet tight deadlines, considering the often time-sensitive nature of B2B communications.

7. Adaptability:

   1. Willingness to adapt designs based on client feedback and industry-specific considerations.

8. Digital Asset Management:

   1. Proficiency in organizing and managing digital assets, ensuring accessibility for various teams within the organization.

9. Problem-solving Skills:

   1. Capacity to creatively solve design challenges, especially in conveying complex messages through visual elements.

10. Analytics and Metrics Awareness:

    1. Understanding of how design impacts key performance indicators (KPIs) and willingness to adapt designs based on analytics and performance metrics.

SUPERVISORY RESPONSIBILITY

This position has no supervisory responsibility.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

POSITION TYPE & EXPECTED HOURS OF WORK

NON-EXEMPT

This is a full-time position. Days and hours of work are typically Monday through Friday, 8:00 a.m. to 5 p.m.

TRAVEL

No travel is expected for this position.

REQUIRED EDUCATION & EXPERIENCE

• Marketing and/or design degree preferred or equivalent combination of education and experience

• Proficient in graphic design software such as Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Familiarity with digital marketing tools and platforms.

• Basic understanding of HTML/CSS for designing responsive email templates is a plus.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EQUAL OPPORTUNITY EMPLOYER

Modern Office Methods provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.