Digital Marketing Specialist Job Summary:

As a Digital Marketing Specialist at Mizu Pool Covers, you will play a crucial role in shaping our online presence and driving our digital marketing efforts forward. Your responsibilities will encompass various aspects of digital marketing, including social media management, email marketing, and digital/graphic design.

Work location: On-site, 175 1800 W., Suite 101, Lindon, UT, 84653

Reports to: Marketing Manager

Supervisory Responsibilities: NoneDuties/Responsibilities:

• Create and schedule posts across various social media platforms, including Facebook, Instagram, Twitter, TikTok, and LinkedIn, adhering to a strategic posting schedule.
• Develop a comprehensive social media plan outlining content themes, posting frequency, and engagement strategies to achieve marketing objectives.
• Monitor and respond to comments, messages, and mentions on social media platforms, fostering engagement and maintaining a positive brand image.
• Design visually appealing email templates and craft compelling copy for email newsletters, promotional campaigns, and product updates.
• Segment email lists based on customer demographics, preferences, and behaviors to deliver targeted and personalized content.
• Plan and execute email marketing campaigns from start to finish, including A/B testing, deployment, and performance analysis.
• Generate regular reports on campaign performance, providing insights and recommendations for optimization and improvement.
• Conduct keyword research and optimize website content, blog posts, and social media captions for improved search engine visibility and ranking.
• Write compelling and SEO-friendly copy for digital marketing materials, ensuring consistency in messaging and brand voice across all channels.
• Stay informed about industry trends, competitor activities, and consumer preferences through ongoing market research and analysis for digital platforms.
• Identify opportunities for growth and innovation within the pool cover industry, providing strategic recommendations to enhance marketing initiatives.
• Assist with the creation and execution of digital advertising campaigns, including PPC ads, display ads, and retargeting campaigns.
• Explore and implement new digital marketing channels and tactics to expand brand reach and drive customer acquisition and retention.

Required Skills/Abilities:

• Bachelor's degree in Marketing, Communications, or a related field. A degree in Graphic Design or Digital Media may also be considered.
• Minimum of 3 years of experience in digital marketing, with a proven track record of success in managing social media platforms, email marketing campaigns, and other digital marketing activities.
• Proficiency in social media management tools such as HubSpot Hootsuite, Buffer, or Sprout Social, as well as email marketing platforms like Mailchimp and Constant Contact.
• Strong understanding of digital marketing principles, including SEO, SEM, PPC advertising, content marketing, and email automation.
• Excellent copywriting and communication skills, with the ability to create engaging and compelling content for various digital channels.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visual assets for digital marketing campaigns.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics to track and analyze campaign performance and user behavior.
• Demonstrated ability to work independently and as part of a team, with a proactive attitude and strong work ethic.
• Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions to achieve marketing objectives.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines simultaneously in a fast-paced environment.
• Attention to detail and a commitment to delivering high-quality work, with a focus on accuracy and consistency in all digital marketing materials and campaigns.
• A passion for the pool industry and a desire to contribute to the growth and success of Mizu Pool Covers through strategic and impactful digital marketing initiatives.
• Ability to travel occasionally for company events such as trade shows. When travel is necessary, it may be for several days in a row.

Education and Experience:

• Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.