Position Summary

The Social Media Specialist role at Mitutoyo America is crucial for expanding our online presence, requiring not only a knack for creative content creation across social platforms but also a flair for engaging both behind and in front of the camera. The ideal candidate excels with Adobe Creative Cloud, crafts compelling multimedia stories, and is keen on spotting and setting social media trends. This position blends artistic creativity with strategic insight to build community connections and enhance brand allegiance, inviting a candidate who is a creative thinker and a dynamic storyteller.

What You'll Do: 

•Content Creation & Management:

•Craft daily posts across Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube, using Adobe Photoshop and Premiere for high-quality visuals and video content.

•Collaborate with the Photography, Videography, and Graphics teams for cohesive content planning and execution.

•Engagement & Community Building:

•Foster active community engagement, manage responses, and build a loyal brand following through personalized interaction and community-focused strategies.

•Analytics & Reporting:

•Work with the Digital Marketing team to track, analyze, and report social media performance using Google Analytics and platform-specific tools to guide strategy adjustments.

•Strategic Collaboration:

•Assist in developing and executing comprehensive marketing strategies through social media, aligning with overall marketing goals.

•Professional Development & Collaboration:

•Stay informed of social media trends and incorporate innovative practices into the social strategy.

Skills You Need:

Required:

•Proficiency in Adobe Creative Cloud (Photoshop and Premiere) for content creation.

•Demonstrated experience with social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube) and management of brand accounts.

•Strong writing, communication, and visual storytelling skills.

•Familiarity with social media analytics and reporting tools, including Google Analytics.

•Ability to work collaboratively within cross-functional teams.

Preferred:

•Experience in a technical or product-oriented industry, with the ability to quickly learn and communicate complex product features.

•Comfort and proficiency in appearing in front of the camera for the creation of engaging video content, showcasing the ability to connect with the audience in a dynamic and personable manner.

•Proven track record of growing social media channels and fostering community engagement.

•Creative problem-solving skills and the ability to adapt strategies based on analytics insights.

•Self-motivated with a strong work ethic, able to work full-time in an in-person environment.

Why choose Mitutoyo?Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:

• Competitive Salary package - Salary: $65K
• Minimum 17 days PTO plus at least 10 paid holidays per year
• Shut down period at the end of the year
• Medical, Dental, Vision & Life Insurance
• STD, LTD, Employee Assistance Program
• 401(k) Plan plus company match
• Tuition Reimbursement
• Service Recognition
• Company Vacation House in Florida

Required Education:

•Bachelor's degree in English, Communications, Journalism, Public Relations, or a related field.

Work Experience:

•At least 2 years of relevant experience in social media management, content creation, or a closely related field.

Supervisory Responsibilities: This position has no supervisory responsibilities.

Work Environment: Office environment.

Physical Demands: The person in this position needs to be able to lift, carry and move up to 50 lbs.Bending, squatting, pushing, and pulling are required.

Position Type and Expected Hours of Work: This is a full-time position.

Monday – Friday 8:30AM-5:00PM

Travel: 5-10% travel required, to attend trade shows, customers, and MAC showrooms.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reports to:

Digital Marketing Manager

Mitutoyo America Corporation EEO Statement

Mitutoyo America Corporation is an Equal Opportunity Employer. It is our policy to judge employees on their individual merits, skills, abilities, performance, etc. The Company offers equal opportunities to all qualified applicants and employees without regard to race, religion, color, age, sex, national origin, veteran status, marital status, sexual orientation or disability in accordance with applicable federal and state laws. This policy applies to all areas of our employment relationship.