Job Summary:

We are seeking a highly motivated and detail-oriented Market Research Analyst to join our Business Planning and Strategic Insights Team. The ideal candidate will possess strong analytical skills, a keen understanding of market trends, and the ability to gather and interpret data to provide valuable insights. The Market Research Analyst will play a crucial role in supporting strategic decision-making by conducting comprehensive market research, competitor analysis, and customer behavior studies.

Responsibilities:

Using Circana’s data

Market Analysis:

Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.

Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.

Monitor and report on key market indicators, including market share.

Competitor Analysis:

Assess competitor strategies, products, and market positioning.

Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.

Stay informed about industry best practices and emerging trends to maintain a competitive edge.

Customer Cohort Analysis:

Analyze customer demographics and identify areas to grow share.

Develop customer personas using Checkout data to enhance marketing and product development strategies.

Data Collection and Reporting:

Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars.

Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.

Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner.

Strategic Recommendations:

Provide actionable recommendations based on research findings to support business strategy development.

Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact.

Stay abreast of industry developments and emerging technologies to anticipate market shifts.

Qualifications:

Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).

Proven experience as a Market Research Analyst or in a similar role.

Strong analytical and quantitative skills with proficiency in statistical analysis tools.

Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.

Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases. .

Detail-oriented with the ability to manage multiple projects simultaneously.

Team player with the ability to collaborate effectively with cross-functional teams.

Job Types: Full-time, Contract

Salary: $40.00 - $45.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Market research: 5 years (Required)
• Microsoft Excel: 3 years (Required)
• Tableau: 3 years (Required)

Ability to Commute:

• Cupertino, CA 95014 (Required)

Work Location: In person