ABOUT MILES:

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.

JOB SUMMARY:

The Email Marketing Director at Miles performs in a highly visible and cross-functional role, leading the Email Marketing Team which provides strategic marketing for the full life cycle of email automation, user journey, CRM, compliance and other email services for Miles Partnership’s internal and external stakeholders. The Email Marketing Director organizes and manages the day-to-day workflow of all projects, acting as the liaison between the email marketing team and account service teams. Working directly with the clients and senior leadership, the Director acts as the thought-leader in this space and will lead development of strategies, programs, and initiatives meant to assist the organization and its clients in meeting its long-term goals and objectives. Candidates must possess excellent communication skills with the ability to manage and communicate with a team of creative and technical professionals. A demonstrated history of simultaneously managing multiple programs and projects and able to thrive in a fast-paced, deadline-oriented environment, adapting quickly to changing deadlines and always flexible in shifting tasks to meet deliverables.

WHO WE’RE LOOKING FOR:

• Extremely proficient with a hands-on approach to implement high performing email marketing programs and standards, while also motivating, leading and teaching teams.
• A leader in email marketing trends and methodologies, an innovator at the core who focuses on what’s next and why.
• Experience prioritizing and managing a wide array of projects, client deliverables, and team culture.
• Ability to review and distill multiple sources of information to support strategy and provide impactful contributions to email marketing programs.
• Thrives in a fast-paced environment (virtually in person).
• Ability to communicate high-level concepts and overall business direction, organize information quickly, and summarize succinctly.
• A calm, empathic listener who is conscientious and adept in solving issues at all levels of a project.
• Skillful problem solver, able to distill complex challenges into clear, simplified solutions that support client and team objectives.
• Unparalleled attention to detail and eager to evolve ever-changing knowledge.
• Demonstrated ability to think critically and provide marketable solutions in conceiving, developing, and producing tactics.
• Excellent communicator verbal and written for cross-functional teams.
• Collaborator with account teams, product managers, creatives and others within the organization to produce and deliver complex email marketing strategies.

RESPONSIBILITIES:

• Leads by example for the email marketing team with an exceptional ability to push strategies for CRMs, automation, user journey, and implementation across a team of creatives, content writers, developers, email marketing managers, and account services.
• Master of email system platforms, integrations, marketing technology systems, and pushing boundaries of success requirements.
• Grows, manages and leads a team of email marketing subject matter experts, providing guidance, coaching, and support to foster a high-performing and collaborative environment. Sets and drives the email marketing team's goals and holds accountability for reaching team, individual, and client goals.
• Drives email marketing innovations, enhancements, and evolution beyond client requests, scope, and current services, considering potential impacts and overall company benefits in partnership with cross functional teams.
• Acts as the trusted first contact for internal teams on email marketing challenges, new ideas, conference speaking opportunities, and pitches, establishing industry expertise in travel and tourism.
• Represents Miles Partnership and client accounts in meetings virtually and in-market and builds strong relationships with clients, internal teams and industry stakeholders.
• Manages day-to-day deliverables in collaboration with the client and production teams
• Identify and provide ongoing key measurements. Analyzes reporting with suggestions for corresponding program adjustments.
• Develop strategic business cases working with cross-functional teams outlining business opportunity, rationale, and execution plans to achieve the vision for the opportunity across teams and services.
• Gather customer insights and feedback and drive the learnings back into and across the organization.
• Responsible for creating a positive environment for client success, team success and Miles success. Passionate about serving and mentoring others on the team is a high priority.

REQUIREMENTS:

• 8 years directly related to strategic email services for automation, user journey, compliance, and data management.
• Comprehensive understanding of creative processes and techniques – including digital platforms
• 5 years of experience in cross-functional teams within an agency preferred
• 2 years experience managing team of people 5 or more
• 5 years of experience working with mid-senior level customers to understand the motivation, timeframe and acceptable level of effort for agency projects
• Expert knowledge of email system platforms, cross-functional team collaboration and project management tools.
• Excellent ability to adapt and drive processes for email marketing through innovation, problem-solving, new service development and ongoing support of email lifecycle. Able to manage team priorities and workflow while coordinating with project teams and management on schedules, requirements, goals, and assignments as needed
• Exceptional ability to create & manage complex schedules with overlapping priorities and deadlines and adapt to shift priorities quickly and examine issues both strategically.
• Able to communicate clearly and concisely, both verbally and in writing
• Able to effectively manage relationships, both internally and externally
• Display a dependable, strong work ethic
• Responds positively and constructively to client and peer feedback.

CORE COMPETENCIES:

• Culturally Competent
• Emotional Intelligence
• Teamwork/Collaboration
• Professionalism/Work Ethic
• Trustworthy, Reliable, and Ethical
• Time Management
• Conflict Management
• Adaptable/Nimble
• Creative/Forward-Thinking
• Effective Communication
• Analytical
• Critical Thinking/Problem Solving
• Leadership

COMPENSATION: $90,000-$105,000

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities

Our Commitment to Diversity, Equity and Inclusion

At Miles Partnership, we are driven by our commitment to actively advance diversity, equity and inclusion to evolve equitable and inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered, and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all. Learn more here.