Midea Group is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. We strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 190,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group with over 300 employees in the US, with offices in New Jersey, Kentucky, Charlotte, Georgia, and Arkansas. We are expanding our business in the US and North America.

Job Summary:

This role is responsible for developing impactful marketing plans that support the business strategy. The brand manager will support the product marketing team for all marketing initiatives related to the category. The primary role will be to lead the go-to marketing plans for new product introductions and to support new and existing products floored across different retailers. A 360-degree marketing launch program will be developed and executed by working closely with a variety of cross functional teams including: Sales, E-Comm, Trade Marketing, and internal and external agencies.

Job Responsibilities:

• Manage new product launches/go-to-market plans, tactics, and execution with internal team and external agencies.
• Create standardization around new product launch introduction (marketing requirements).
• Work closely with cross functional teams to bring new product launches/brand direction to life offline/online.
• Align with Consumer Market Insight team to understand consumer insights for development of overarching product messaging.
• Develop communication framework including positioning, claims, product feature/benefits.
• Develop full 360 toolbox creation that aligns with company brand guidelines (messaging, visual merchandising, content, social media, influencer marketing etc.).
• Ensure messaging and creative consistency across all vehicles/platforms that deliver on brand positioning.
• Lead the creation and accuracy of copy and ensure messaging and assets meet brand guidelines approvals (legal Trademark, and senior leadership)
• Write briefs that will inform campaign development and creative development such as packaging, video development and other marketing efforts.
• Manage timeline for new product launches and other key marketing initiatives.
• Working closely with agency or internal stakeholders to prioritize workload daily; ensuring materials are delivered and prepared in a timely and cost-effective manner.
• Responsible for finalizing all creative materials.
• Create and maintenance of annual marketing activation and promotion calendar.
• Manage existing essential and core product marketing needs and day-to-day marketing requests for the category.
• Other duties assigned.

Qualifications:

• Degrees in Marketing or related field.
• 5-10 years of Marketing and/or related experience.
• Strong creative sensibilities and strategic thinking.
• Experience with product marketing launch plans and overall communication framework.
• Strong written and oral communication skills.
• Resilient, with a “can-do” attitude.
• Ability to self-manage projects and thrive in a fast-paced environment.
• Advanced skills in PowerPoint and Excel.
• Ability to travel Domestic and Occasionally Internationally

Salary: $110k-$135k, 15% Bonus, 401K, Medical

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.