SPECIFIC DUTIES AND RESPONSIBILITIES

• Develops and executes media relations plans by working closely with staff and campus community to identify relevant news stories from within the College.
• Builds relationships with local, regional, and national reporters, and proactively pitches media on College news and stories to secure placement in local, state-wide, and regional media outlets.
• Generates and manages a general media list and other lists tailored for topic of news.
• Uses media monitoring software for regular evaluation of effectiveness of media relations plans.
• Writes speeches, scripts, talking points, statements, and messaging documents for College leadership, and assists in editing and proofreading materials from various departments.
• Oversees the web management team responsible for the College’s web presence, including the external public website and the College’s employee intranet.
• Conducts website audits to evaluate current web effectiveness; develops process and governance documents to formalize website management.
• Creates plans for improvement of the external public website in coordination with Executive Director and College leadership and develops implementation plan with web management team.
• Oversees the master events calendar on InfoNet.
• Assists in crisis communications to employees and the media, including through text alerts, e-mails, websites, and social media.
• Collaborates with leadership to develop a content schedule and messaging for digital signage on campus.
• Supports the College’s Event team to develop materials for College events, including Convocation and Commencement.
• In coordination with the Executive Director, oversees budget for purchase of communications-related software and materials.
• Selects, organizes, and supervises Communications staff and is responsible for their training and performance, including regular evaluations.
• Performs other duties as assigned.

• Bachelor's degree;
• Five (5) years’ experience in public relations, communications or a related field;
• Strong writing and proofreading skills; and
• Supervisory experience.

• Experience working in higher education, government, or the non-profit sector;
• Knowledge and experience with Adobe Suite;
• Proficient knowledge of content management systems (preferably WordPress) SEO, Google Analytics, Google AdWords;
• Strong relationship-building skills and ability to balance many projects at once and meet tight deadlines; and
• Excellent written, verbal, and interpersonal skills, with an ability to work with a diverse population.

• Hearing 2: Ability to receive detailed information through oral communication, and to make the discrimination in sound.
• Mental Acuity: Ability to make rational decisions through sound logic and deductive processes.
• Speaking: Expressing or exchanging ideas by means of the spoken word including the ability to convey detailed or important spoken instructions to other workers accurately and concisely.
• Talking 1: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Visual Acuity 1: Have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and/or extensive reading.