Princeton, New Jersey

If you are a marketing professional who thrives on data-driven decision-making and has a passion for optimizing marketing strategies, especially within the financial sector, with a strong background in marketing technology, we encourage you to apply for the position of Marketing Analytics Manager.

As a Marketing Analytics Manager at MIAX, you will be a key player in using data to enhance our marketing strategies, improve customer acquisition, and maximize ROI. You will collaborate with various teams to extract insights from data and inform marketing decisions. This position will report directly to the Chief Marketing Officer.

Main responsibilities include

• Data Analysis: Analyze marketing data to assess the performance of campaigns, customer behavior, and ROI. Utilize statistical models and data visualization tools to present findings.
• Team Leadership: Manage and mentor those in the marketing team to ensure the delivery of actionable insights and reports. Encourage a culture of data-driven decision-making and innovation.
• Marketing Technology: Proficiency in marketing technology platforms, such as CRM systems, marketing automation tools, and digital analytics tools. Leverage these platforms for data collection, segmentation, and campaign execution.
• Campaign Optimization: Collaborate with the marketing team to refine campaign strategies, targeting, and messaging based on data insights. Optimize ad spend and conversion rates.
• KPI Reporting: Develop and maintain regular reports and dashboards for marketing KPIs, providing senior management with a clear view of marketing performance.
• Customer Segmentation: Utilize data to segment and profile customers, tailoring marketing efforts to specific audience groups for improved engagement.
• A/B Testing: Plan and oversee A/B tests to evaluate the effectiveness of marketing strategies and identify opportunities for improvement.
• Market Research: Stay updated on industry trends, competitive analysis, and regulatory changes to adapt marketing strategies accordingly.
• Collaboration: Work closely with marketing, product development, and sales teams to align marketing strategies with the overall business goals.

Qualifications

• Bachelor's or Master's degree in marketing, statistics, economics, or a related field.
• 5 years of professional experience.
• Proven experience in marketing analytics and data management, preferably within the financial sector.
• Proficiency in marketing technology platforms such as CRM, marketing automation, and analytics tools, specifically Salesforce.
• Familiarity with data analysis tools such as SQL, Excel, Google suite of products (Analytics, Ads, Search Console), and statistical software.
• Leadership and team management skills.
• Excellent communication and presentation abilities.
• Financial services and regulatory compliance knowledge are a plus.
• Ability to think critically and make data-driven marketing decisions.

If you are interested in applying for a position, please send your resume, cover letter, and salary requirements to hr@miaxglobal.com.