At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.We are seeking an experienced product marketing leader who will be responsible for developing growth programs for our In-Market business. This role will be responsible for identifying and evaluating net new customer segments and their needs, mapping out gaps in our existing product and business, scoping programs to acquire new customers and driving cross-functional teams to action. Owning outcomes, attention to detail, problem-solving across multiple work-streams with ambiguity and working cross-functionally are essential skills for this role. This role focuses on our Smart Glasses business of today, as we prepare for a wider portfolio into the future.

Product Marketing Director, Augmented Reality In-Market Responsibilities:

• Lead a team of product marketers and enable them to achieve success for our business and in their career. Proactively detect the largest problems impacting your team's execution and make decisions that resolve and manage dependencies.
• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources to strengthen outcomes for product-market-fit.
• Develop and drive the business growth strategy and goals across acquisition, engagement, retention and advocacy post launch through the product life cycle.
• Build community (e.g. help others, show respect, act as an ally, onboard new employees, mentorship, drive inclusion, etc) within the product marketing organization and take an ownership mindset in organizational health by contributing to initiatives that advance, grow, and develop yourself and others.
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement.
• Partner with global cross-functional teams to develop and execute holistic in-market programs.
• Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives.
• Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities.
• Influence financial long-range plans, portfolio strategy, investments and priorities across teams.

Minimum Qualifications:

• Bachelor's degree
• 15 years of experience in general management, product marketing, product management, management consulting, business strategy or a similar field
• 8 years of demonstrated people management experience coaching and developing team members, including experience managing other leaders
• Experience in consumer products or consumer electronics
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
• Experience analyzing data, and translating to insights that support product development and go to market strategies

Preferred Qualifications:

• MS/MBA degree
• Experience managing a multi-disciplinary team
• Experience and/or domain knowledge in augmented reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
• Understands organizational health, can articulate an organizational vision, and can effectively diagnose and make recommendations to solve complex issues that may span multiple teams (including decisions around resource prioritization, top-level goal alignment, and balancing impact with team longevity)
• Experience with founding or leading a company or division and/or launching products and businesses

About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
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