Full Time

SEM / PPC Specialist

Montebello, New York

Reporting to the VP for Digital Marketing, you will be part of our acquisition and growth team. You will be responsible for the strategy, planning implementation and optimization of our SEM / PPC campaigns.

The ideal candidate is data-driven and self-motivated, and ready for any challenge thrown their way.

This is a hybrid role where the candidate can partially work from home but must come into the office once a week.

Responsibilities :

Analyze and report on SEM / PPC performance and identify opportunities for ongoing growth and optimizationStay current with Google Ads, Microsoft Ads, and social advertising best practicesPlan, execute and manage paid marketing campaigns across search, display, video, and social advertising channelsDemonstrate and exercise expertise and thought leadership across search, display, video, and social advertising channelsKnowledge of ad platforms, including setup, bidding, targeting, creative optimization, as well as conversion tracking and troubleshootingResearch our competitors, their offerings, and their messaging and ensure that our selling propositions are communicated effectively across all channels and within the industries in which we competeExamine ongoing results to identify campaign trends and deliver actionable insightsOversee, manage, and generate weekly and monthly reporting for all major SEM / PPC metricsCollaborate effectively with multiple teams across different groupsStrategize, set-up, and optimize ad campaigns on Google, Facebook (and other social advertising platforms), and Microsoft Ads platformsResearch, develop, and advise on keyword and audience research, competitive analysis, ad copy development, account structure organization, conversion tracking, account linking and integrations, A / B testing, and moreRequirements :

Ability to wear multiple hats based on the needs of the task at hand and to work effectively in a fast-paced environment.

Affinity for technology and learning new concepts.2-5 years of experience managing paid advertising accounts across search, display, video, and social advertising channels.

Strong analytic ability including web analytics.Some familiarity with SEO strategies and techniques.Working knowledge of all ad serving tools and platforms.

Previous experience with Google Tag Manager, Google Analytics, and setting up goals and conversion tracking on both platformsStrategic and highly detail orientedHighly motivated and organized with strong time management skillsMust be a true problem solver who uses tools, resources, and experience to work through any daily issues that arise and is willing to continuously learnAbility to adapt in a fast-paced, frequently changing environment and industry

iPostal1 is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, religion, sex, sexual orientation, gender identity and / or expression, pregnancy, age, national origin, marital status, disability, military status, genetic information, or any other category protected by law.

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Last updated : 2024-05-01