We are seeking a PPC Specialist to assist in managing and executing paid media channels including Google, Facebook and Amazon Ads. This role will require strong attention to detail, a passion for data and its ability to improve business outcomes, and the mindset to continuously grow.

RESPONSIBILITIES:

· Work cross functionally with different departments on paid advertisement including Google, Facebook and other sponsored platforms.

· Contribute to the growth and implementation of campaign strategies, track delivery, create insightful performance reports, and enhance campaigns towards KPIs

· Research, find and bid of relevant long-tail keywords for 10K products

· Includes responsibility of advertising campaign analytics execution (audience identification, opportunity sizing, performance readouts and debugging, etc.)

· Manage bids/bidding strategy for campaigns to maximize progress towards KPIs while meeting CPA/ROAS limitations

· Work with in-house marketing team to develop and implement content strategies that improve our ad performance

· Monitor campaign performance data

· Work with President and Operation team to develop new approaches to grow our customer base through data driven marketing optimization

· Identify opportunities for improvement in advertising processes and strategy

· Set up and run A/B landing page tests using our A/B testing tool

Qualifications

· Deep understanding of advertising tools as well as trends in the advertising industry

· Independent, strategic, and creative thinker who is a strong team and willingness to take on additional responsibilities as necessary

· Ability to be flexible and adapt to changing priorities in a fast-paced environment

· Strong organizational and time management skills

· Strong written, communication, and presentation skills

· Strong analytical skills

· Understanding of advertising concepts just as CAC/LTV/ROAS

· Understanding of social media ad buying platforms, especially Google and Facebook Ads

· Familiarity with marketing tools such as Google Analytics, Google Tag Manager, and BI tools such as Mode Analytics

· Proficiency with Excel for full data analysis, insight synthesis, and presentation

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• PPC Campaign Management: 1 year (Preferred)
• Microsoft Excel: 1 year (Preferred)
• Google AdWords: 1 year (Preferred)
• Keyword research: 1 year (Preferred)

Ability to Commute:

• New York, NY 10016 (Preferred)

Ability to Relocate:

• New York, NY 10016: Relocate before starting work (Required)

Work Location: In person