About the Role : Canon is seeking a Website Optimization & Personalization Associate Specialist, focused on delivering digital customer experiences by using relevant data to make the most intelligent and personalized decisions across various touchpoints.

The primary focus of this position will be on improving the customer experience through marketing automation. You will focus on journey ideation, testing / experimentation, content / product recommendations and automated 1-to-1 experiences.

These unique activities will be a core focus to help deliver the right experience at the right time to our customers. Additionally, in this role you would also be responsible for improving on-site search for website visitors and supporting core performance marketing channels.

This position is full time located in Melville, NY and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesdays with an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).

Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact : Web PersonalizationImprove website experience and drive 1 : 1 personalizationWork in close collaboration with Data Scientists & Consultants to strategize and help execute A / B, Multivariate Testing, Auto Personalization, User Journeys, etc.

on the website.Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.

Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.

Help track and report on KPIs in support of department / company goals and objectives for existing digital and test initiatives;

be able to tie online metrics back to company goals.Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.

Develop and distribute monthly reports for key stakeholders outlining performance, progress, and strategy.

Onsite SearchLearn, Manage and Optimize Onsite Search ResultsGain a deep understanding of our on-site search engine, how the Machine Learning works and its capabilities.

Work closely with on-site search engine partner to build and execute a strategy to optimize search results.Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilitiesCollect and analyze data and results, identify trends and insights and provide monthly reporting to senior management.

Marketing Channel SupportSupport Paid Search, Social, CTV and Affiliate Marketing LeadsAttend channel marketing meetings, establish a foundational understanding of performance and initiatives.

Support channel leads where necessary and act as a back up to help continue regular business operations when needed.

About You : The Skills & Expertise You Bring : - Bachelor's degree in a relevant field or equivalent experience required, plus 0 to 2 years of related experience.

Experience analyzing digital ad campaigns from Google, Facebook or similar.Proficient in analyzing, consolidating, and interpreting data from various sources, while still being able to articulate your thoughts in an easy-to-understand manner.

Knowledge of Excel, including pivot tables, charts, and formulas.Understanding of Digital Marketing metrics, campaigns and Google Analytics;

ability to recognize patterns and anomalies in data.Excellent communication skills.Willingness to work hands-on, ability to work within tight deadlines.

Experience with standard web languages, such as HTML, CSS, and JavaScript a plus!

In accordance with applicable law we are providing the anticipated base salary for this role : $62, 400 - $71.500

The company will not pursue or support visa sponsorship for this position

Company Overview : About our Company -Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.

With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.

S. patents granted for 38 consecutive years. Canon U.S.A. is dedicated to its

Kyosei

philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https : / / www.

linkedin.com / company / canonusa.

Who We AreWhere Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work?

Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals.

Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve.

There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!-Employee referral bonus-Employee discounts-Free morning coffee-Dress for Your Day attire program-Casual dress (including jeans!) is welcome-Volunteer opportunities to give back to our local community-Swag! A Canon welcome kit and official merch you cant get anywhere else

Based on weekly patent counts issued by United States Patent and Trademark Office.All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more.

A more comprehensive list of what we have to offer is available at https : / / www.usa.canon.com / about-us / life-at-canon / benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor / subcontractor.

All applicants must reside in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers site https : / / www.usa.canon.com / about-us / life-at-canon, we cannot guarantee the validity of this posting.

For a list of our current postings, please visit us at https : / / www.usa.canon.com / about-us / life-at-canon.

CUSA

Posting Tags : #PM19 #CUSA #LI-MP1 #LI-HYBRID

Last updated : 2024-02-27