The Marketing Specialist plans, implements, and supervises programs designed to advance the objectives of the Home Health Agency, and the Marketing Department.

Responsibilities and Duties

• Working from a knowledge of the organization’s policies and goals, develops projects to maintain and advance staff, patient, and community relations.
• Supervises ongoing community relations projects and develops appropriate problem solving actions
• Coordinates with all departments of the Hospitals, Nursing Homes, Physician Offices and all other subsidiaries of Health Services on projects, which enhance staff, patient, and community relations.
• Works directly with members of the public and specific community groups on projects, which enhance the image of the organization and advance its objectives
• Performs all assigned duties in the assigned sales territory
• Provides a territory sales forecast on a daily basis
• Submits weekly activity/call reports concerning customer related activities, and problems concerning customer/vendor relationships
• Establish professional customer/vendor relationships with appropriate customer personnel
• Conduct market research to find answers about consumer requirements, habits, and trends
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas
• Plan, and execute initiatives to reach the target audience through appropriate channels (social media, email, TV, etc.)
• Collaborate with other professionals to coordinate brand awareness and marketing efforts
• Performs other related duties as required
• Performs assigned duties with minimum personal supervision from the Manager

Qualifications

Provide a bullet point list of the qualifications that are necessary for someone to fill this position.

• Bullet points you may want to include are:
• Four year degree in relevant program(preferred)
• Two years of experience in a health care or related area(required)
• Competent organizational skills and effective interpersonal skills
• Excellent communication skills, self motivated, self starter, sense of urgency, personable, extroverted personality, and well organized.
• Community awareness partner with a creative mind