About MassArt:

Founded in 1873, and celebrating its 150th anniversary in 2023, Massachusetts College of Art and Design (MassArt), is the nation's first and only independent, free-standing public college of art and design in the country. MassArt is an inclusive community of thinkers, doers, makers, educators, innovators and leaders striving to shape the future through art and design. We've spent 150 years demonstrating the truly amazing things that happen when a world-class art and design education is an option for every deserving student. Located in Boston's hub of arts and culture along the Avenue of the Arts, MassArt enrolls 2,000 students and offers a comprehensive range of undergraduate and graduate degrees in 18 disciplines, as well as continuing education and youth programs.

MassArt strives to be a model of diversity and inclusion; the campus community reflects the layers of cultural and self-identity that proudly make up our region, nation, and world. We build effective partnerships with co-workers throughout the College by freely sharing appropriate information and providing assistance to all and maintain an environment that is welcoming to persons of all backgrounds, nationalities, and roles.

Job Description:

Reporting to the Chief Marketing Officer, the Associate Director of Social Media is a creative communications professional charged with deploying the College's brand across its official social media accounts. A savvy strategist and analyst, the ideal candidate will understand the art of developing content and campaigns that will resonate with our audience, meet College goals, and drive engagement. This person is a talented storyteller with a discerning eye for high quality visual content that reflects the caliber of work that the College community creates. A journalist at heart, this individual is passionate about discovering stories, connecting with colleagues, and forging new relationships across campus in order to effectively communicate the depth and breadth of exciting activity on campus. This person is also a well-rounded communicator with strong writing and editing skills, as well as photography and video production skills. The successful candidate will understand the sensitivities of communicating on behalf of a complex organization with a variety of stakeholders, perspectives, and backgrounds.

Summary of Duties:

• Manages all of MassArt's official social media accounts: Instagram, Facebook, LinkedIn, "X", Tik Tok, Threads, and YouTube.
• Creates and deploys content across all social media channels in-keeping with the College's branding and identity standards
• Benchmarks engagement and key metrics with peers and sets goals for growth and engagement
• Develops and maintains relationships with colleagues institution-wide to source stories and content; in collaboration with the marketing and communications team, keeps finger on the pulse of what's happening across campus
• Stays abreast of social media trends and best practices and makes recommendations for new accounts and channels
• Oversees social media guidelines or policies for the College
• Serves as the institution's social media expert: advises college leadership on their own social media presence and provides guidance to colleagues who run satellite MassArt accounts
• Collaborates with marketing and communications team on integrated campaigns and makes recommendations for paid social media campaigns and influencer marketing
• Collaborates with the marketing and communications team to identify, plan, and schedule creative content production to deploy across all external communications channels
• Oversees the student social media ambassadors and guides the work on their social media accounts
• Acts as content contributor to massart.edu and collaborates with the marketing and communications team on developing and executing an integrated content strategy
• Utilizes digital asset management system to find creative content and collaborates with the department to maintain the system by uploading and tagging content
• Utilizes media monitoring software to identify community stories to amplify on social media
• Collaborates closely with the department on crisis communications issues
• Measures, analyses and reports on effectiveness of social media strategy and collaborates with the marketing and communications team on department-wide reporting
• Monitors activity across all platforms for reputation management
• Occasionally attends events on nights and weekends as needed to capture content and cover live.

Salary: $60,000-70,000

This position is governed by the Association of Professional Administrators (APA) Collective Bargaining Agreement.

Requirements:

Minimum Qualifications

• Bachelor's degree in communications, marketing, journalism or related field
• 3-5 Years of experience in social media, marketing, branding or communication
• Experience with photo and video production
• Ability to assess needs and develop implementation strategies
• Ability to prioritize competing needs from a variety of constituencies and audiences
• Prior experience working in a complex and fast paced environment
• Prior experience exercising sound judgment and resolving conflicting needs
• Ability to work well in a team environment

Preferred Qualifications

• Experience developing and implementing social media strategy
• Experience working with a wide range of internal and external stakeholders
• Related experience working in higher education

This is a Hybrid (remote/office) position. It is anticipated that the successful candidate will work on the campus for 3-4 days/ weekly

Additional Information:

Please note MassArt does not provide the following:

• Employment-based visa sponsorship or non-student exchange visitor visa sponsorship.
• E-Verify.
• Reimbursement for travel.

Selected candidates must complete all onboarding tasks including a Criminal Offender Record Information (CORI) and Sex Offender Registry Information (SORI) background review and verification of the Form I9, Immigration Reform and Control Act of 1986. You are required to show proof of your identity and employment eligibility within three (3) days of the start of your employment. You will not be authorized to work in any capacity until all paperwork has been completed. For a list of all acceptable documents please click here

Comprehensive Benefits:
When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future.
Want the specifics? Please click here to view MassArt Benefits.

MassArt provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, genetic information, pregnancy or a pregnancy-related condition, or membership in any other legally protected class. MassArt complies with all applicable federal, state and local laws governing nondiscrimination in employment in every location in which the college operates. This policy applies to all terms and conditions of employment.

Application Instructions:

Cover Letter, Resume

Please provide 3-5 samples of your work. a link to your website or portfolio, examples of social media assets you have produced, or links to social media accounts you currently manage.