4 Digital Strategy & Business Operations Senior Team Lead Jobs in Bentonville, AR
Sorry! This job is no longer available. Please explore similar jobs listed on the left.
Mars is Hiring a Digital Strategy & Business Operations Senior Team Lead Near Bentonville, AR
What will be your key responsibilities?Digital Performance Tracking & Execution (40%)Strategy & Execution :
- Coordinate the WalMart.com strategy
- Translate Pet Nutrition's Digital strategy into each merchant desk
- Chases content needed for their respective activations.
- Serves as primary perspective/pressure test to team goals, calling out risks, opportunities, and blind spots.
- Owns paid search Test and Learn agenda.
- Lead paid search Brand strategies, initiating campaign or item-level changes.
- Translate search investments into sales lift results, share of shelf/voice, and page rank improvements to inform paid and organic search recommendations.
- Optimize search spend and content focuses against bids, ROI improvement, share of shelf improvement, etc.
- Support media campaign analysis and optimization recommendations
- Maintains and optimizes keyword lists for all campaigns
- Owner of Search Dashboard
- Maintain 95% content score on FC, IC and Seasonal
- Ensure innovation flawless execution on WM.com
- Attends weekly meetings and adapts activation strategy and campaigns dynamically based on the latest ROO/CRaP list.
- Optimize and maintain OPD luminate report including scan, nil-pick and shopper behavior.
- Share reporting insights periodically.
- Establish an automatic process to track media and search campaign metrics, search volume, keyword trends and opportunities, and competitive analysis, providing insights and action.
- Maintain monthly merchant communication and strategic focus.
- Gen AI applications and optimizations
- Work with customer managers on strategy, size of prize and lift opportunities, and delivering on buyer needs.
- Work with internal stakeholders to manage consistency, communication of search plans, and collaboration on search tactics.
- Communicate with the support agency on glide path and search capabilities.
- Ability to influence external and internal stakeholders on test and learn and new capabilities and search strategies.
- Partner with data scientists to deliver model creation and ROI/spend analysis.
- Generate insights and summarize weekly performance.
- Create recommendations and inputs to overall search strategy and media campaigns.
- Collaborate with the product manager to integrate learnings with the broader team dashboard.
- Manages search forecast & communication to CMs on under or over-performance and future expectations.
- Total Trade Spend Management (Working Non-Working Events)
- Lead the Pet Nutrition Deduction Status Meeting
- Lead deductibles claim process.
- Ongoing Budget Management (YTD Actualization, YTG/YE Estimate),
- Periodic Present Financial Review – Full P&L
- Coordinate periodic Actualization and Governance: GSV, Trade, NSV
- Summary of the variation by desk and total
- R&O Consolidation
- GAP Close forecast / Trend signals
- Performance Review / Accounts Review supporter
- Facilitate ASP Planning Process Between MARS and WM
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company where we're striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
Job Summary
Full Time
$79k-102k (estimate)
05/22/2024
05/29/2024
mars.com
TALLAHASSEE, FL
>50,000
1952
$10B - $50B
Related Companies
About Mars
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, ...we produce some of the worlds best-loved brands including DOVE, EXTRA, M&Ms, MILKY WAY, SNICKERS, TWIX, ORBIT, PEDIGREE, ROYAL CANIN, SKITTLES, WHISKAS, COCOAVIA, and 5; and take care of half of the worlds pets through our pet health services AniCura, Banfield Pet Hospitals, BluePearl, Linnaeus, Pet Partners, and VCA. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles Quality, Responsibility, Mutuality, Efficiency and Freedom inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, https://www.instagram.com/marsglobal/, youtube.com/mars, Mars, Incorporated is not responsible for any content or activity made available via third party sites or services. Page subject to: mars.com/legal mars.com/privacy
More
Show less
Similar Jobs
Popular Articles
