Manages day-to-day execution of media programs across channels and clients – coordination of creative assets, insertion orders, verification of campaign delivery, etc. Supports performance team with collection and delivery of media results data. Functions as liaison between publisher and account team for all custom content activities. May be asked to support with social media tasks as needed. Responsible for collecting production specs and creation of ad trafficking sheets to ensure successful delivery of all materials. Assists media team on plan revisions, flowcharts, value-added buy details, etc. Reports to VP of Media Performance.
This is a hybrid role that works in our Columbia, MD office Tuesday, Wednesday, and Thursday each week.
Responsibilities:

• Media Execution and Management
• Maintain updated flowcharts and support with plan revisions, cancellations, etc.
• Create insertion orders for all vendors and platforms on the media buy
• Coordinate value-added buy details
• Coordinate custom content needs and event sponsorship logistics
• Check placements, pull campaign tearsheets/screengrabs and maintain client library
• Support with media presentation development
• Manage limited social media posting and boosting tasks
• Support with media billing reconciliation
• Support digital channel owners with paid digital execution
• Develop and negotiate smaller media plans, as needed
• Media Trafficking
• Develop ad trafficking sheets and production specs for all deliverables associated with the media buy
• Maintain current publisher specs and maintain specs library
• Support Ad Operations team to ensure accurate and timely fulfillment of asset needs
• Cross-train in Google Campaign Manager for execution and reporting support
• Support with QA function to ensure accuracy of placements and content
• Traffic creative assets to appropriate vendors as necessary
• Performance Reporting
• Collect media results, organize and maintain all media reporting spreadsheets
• Update manual reporting sheets for upload to Funnel.io
• Support with client presentations in collaboration with performance team
• Pull appropriate creative assets to support reporting presentations
• Maintain publisher and client benchmarks

Special Skills:

• Excellent communication skills – oral and written
• Detail-oriented, accurate
• Flexible, positive and solutions-oriented
• Works well with internal staff and vendor contacts
• Builds strong relationships
• Well-organized and self-motivated
• Great with numbers and analytics
• Fluent in Powerpoint, Excel, Word
• Knowledge of social media and Google advertising platforms
• Manages multiple projects and deadlines at a given time
• Handles pressure well
• Goal-oriented with a passion to learn and grow in the discipline

Education and Training:Bachelor’s Degree in Marketing/Communications. 1-2 years agency media experience desired.